Hard Rock Corporate

SAN JUAN, Puerto Rico – Hard Rock International announces today it is partnering with Misla Hospitality, Stonecrest Investment Management, and The Interfin Companies to develop the Hard Rock Hotel & Casino San Juan. The $850 million new-build project is slated to open in 2029, with construction commencing mid-2026.

Hard Rock Hotel & Casino’s first Puerto Rico destination and residence project will honor the rich soul and rhythm of San Juan, while striking a bold new chord for the future. Designed by Klai Juba Wald and CMA Architects, the space will be inspired by the island’s cultural and musical heritage, integrating beautiful work from community artists. The San Juan resort will join the company’s prestigious global hotels portfolio, bringing world-class entertainment and one-of-a-kind amenities to modern travelers who seek a reprieve from traditional, predictable hospitality experiences.

Governor of Puerto Rico, Jenniffer González-Colón, said: “The launch in San Juan of the first hotel, casino, and residential complex by the prestigious firm Hard Rock International, with construction set to begin mid-year, opens a world of possibilities for economic development. This significant $850 million investment, in addition to generating jobs and becoming another attraction for the island, helps continue positioning Puerto Rico as an ideal destination in the Caribbean — a destination for tourism, living, and global investment.”

Offering views of both San Juan Bay and the Atlantic Ocean, Hard Rock Hotel & Casino San Juan will feature approximately 415 rooms, 58 suites, and 186 Branded Residences. The property will amplify the island’s music culture by introducing event venues, a recording studio, and local memorabilia. It will be the first integrated casino in Puerto Rico for a complete travel-entertainment experience.

“Music is at the heart of both Hard Rock and Puerto Rico, making this a perfect union,” said Jeff Hook, Chief Operating Officer at Hard Rock International. “San Juan is a natural extension of our portfolio, creating a seamless Hard Rock experience for guests traveling between our international properties. We're honored to create a destination that celebrates Puerto Rico’s rich music and arts scene, and we look forward to welcoming visitors and locals alike to experience the island’s dynamic cultural landscape.”

Guests will enjoy diverse dining experiences spanning from casual poolside fare to upscale cuisine and multiple bars throughout the property. When they are not exploring the historical landmarks and vibrant streets of San Juan, guests will relax and recharge at the signature Rock Spa®, fitness center, and three terrace-level pools. Appealing to all generations, young visitors will enjoy dedicated amenities including a kids' club, kids' arcade, and curated teen hangout spaces.

“Drawing from five decades of global development experience, and shaped by my own upbringing in Italy surrounded by history and architecture, we are proud to partner with Hard Rock on this transformative project for San Juan,” said Giorgio Borlenghi, Chairman of The Interfin Companies, the development team. “Working closely with trusted local partners, artists, and community leaders, we have approached this development with a strong focus on cultural preservation, environmental responsibility, and community engagement. Our intent is to deliver a world-class destination that reflects Puerto Rico’s heritage while generating lasting economic and social value.”

Hard Rock Hotel & Casino San Juan is expected to deliver significant economic impact, including over 2,500 direct construction jobs and 1,250 permanent team member opportunities once opened. Hard Rock is committed to maximizing local benefit through strategic partnerships focused on community empowerment, economic opportunity, and supporting initiatives that showcase Puerto Rico’s rich culture.

“We welcome Hard Rock International’s first hotel project in Puerto Rico as a significant milestone for our tourism industry, strengthening our lodging portfolio through the addition of new hotel room inventory, supporting job creation, and enhancing the island’s visitor experience while elevating a strategically located area near the cruise ports and historic Old San Juan, and supporting the island’s long-term destination growth,” said Willianette Robles Cancel, Executive Director of the Puerto Rico Tourism Company.

Jorge L. Pérez, President and CEO of Discover Puerto Rico, noted: “This is an ambitious project that expands Puerto Rico’s hotel capacity in one of the island’s most iconic and attractive areas. The initiative strengthens the destination’s tourism offering in a comprehensive way by complementing the cruise segment, expanding the culinary scene, and enhancing our ability to attract international-caliber events and conventions. At Discover Puerto Rico, we welcome the opportunities this development represents for the island’s sustainable economic growth, and we congratulate the teams at Hard Rock International, Misla Hospitality, Stonecrest Investment Management, and The Interfin Companies on this strategic alliance that drives investment, creates quality jobs, and continues to position Puerto Rico as a globally competitive destination.”

The property is easily accessible from nearby Luis Muñoz Marín International Airport and is adjacent to Old San Juan, a historic city that enchants visitors with its Spanish colonial architecture, colorful streets, historic museums, galleries, and fortresses overlooking the sea.

For more information about current and upcoming properties, visit HardRockHotels.com.

Media Contact
Jonathan Goldman, jgoldman@golin.com

About Hard Rock® 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About Hard Rock Hotels & Casinos® 
Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable hotel experiences. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 34 distinctive Hotels & Casinos in the world's most enviable destinations. Hard Rock Hotels provide amazing live music, dining options that make guests' taste buds sing, head-to-toe wellness services and many more amenities. For more information on Hard Rock Hotels, visit hardrockhotels.com.   

About Hard Rock Residences®
Hard Rock Residences® blend legendary entertainment, iconic design, and elevated living to create immersive residential experiences inspired by music, culture, and lifestyle. Located in the world’s most sought-after destinations, Hard Rock Residences San Juan offer owners exclusive access to signature brand amenities, curated programming, and the unmistakable energy of Hard Rock living. From thoughtfully designed interiors to unparalleled hospitality services, all 186 Hard Rock Residences deliver a dynamic residential offering that harmonizes luxury, comfort, and global culture. For more information, visit hardrockresidencessanjuan.com.

Hollywood, Fla. - Hard Rock International and Seminole Gaming are recognizing National Human Trafficking Prevention Month this January by expanding their comprehensive anti-trafficking initiatives with educational forums at flagship properties, a new partnership for the 2026 FIFA World Cup and global growth of existing programs, including the Social Identity Quest program, Change for Change initiative and trainings for frontline team members.

"Our responsibility extends far beyond providing world-class entertainment and hospitality experiences," said Stephanie Piimauna, Senior Vice President of People & Inclusion at Hard Rock International and Seminole Gaming. "We recognize our unique position to identify, prevent and combat human trafficking. This year's initiatives reflect our commitment to community partnership and ensuring our programs serve those most vulnerable to exploitation."

These initiatives build on Hard Rock International's industry-leading commitment to combating human trafficking. Their efforts recently earned recognition from ECPAT International, who named Hard Rock International a 2025 Top Member of The Code, the world's first and only voluntary set of business principles that travel, tourism and hospitality companies can implement to prevent the sexual exploitation and trafficking of children.

Convening Communities and Industry Leaders to Support Trafficking Prevention
This month, Hard Rock and Seminole Gaming are bringing together team members, community partners and industry leaders in collaborative workshops designed to create innovative prevention strategies that can further inform the companies' human trafficking prevention programs.

On January 14 at Seminole Hard Rock Hotel & Casino Hollywood, Hard Rock and Seminole Gaming will host a Warrior Workshop to Reclaim Safety. While human trafficking and related social issues disproportionately affect Indigenous communities, significant gaps persist in trafficking prevention resources available to serve these populations. The workshop invites the Seminole community and team members from Hard Rock and Seminole Gaming to share lived experiences and develop prevention strategies. 

The workshop will be facilitated by Durante Blais-Billie, Seminole Tribe member and Social Responsibility Specialist at Hard Rock International and Seminole Gaming; Cheyne Bluhm, Deputy Director of Curriculum & Learning at PACT (Protect All Children from Trafficking); and Tsvetelina Thompson, Managing Director at Twentyfour-Seven Inc.

On January 28 at Hard Rock Hotel New York, Hard Rock will host an educational forum with community partner Covenant House to gather industry leaders with trafficking survivors and experts to explore practices that can accelerate industry action to protect vulnerable youth. Attendees will tackle real-world challenges, share firsthand insights and build solutions for collective action and industry-wide engagement.

Panelists will include Durante Blais-Billie and representatives from Covenant House, Signature Aviation, the New Jersey Division of Criminal Justice, Office of the Attorney General and Marriott International.

Global Partnership with It's A Penalty for 2026 FIFA World Cup
As the 2026 FIFA World Cup prepares to unite millions of fans around the globe, Hard Rock and Seminole Gaming are partnering with It's A Penalty to leverage the major sporting event as a critical education platform to prevent trafficking.

The campaign, rolling out in April 2026, will unite hospitality industry members, law enforcement and local community partners to educate people on the signs of human trafficking and how to report it, with targeted outreach to victims and at-risk individuals. It's A Penalty will provide supplemental training for Hard Rock and Seminole Gaming team members, enhancing frontline response capabilities across properties in host cities.

Educational Influence Through Social Identity Quest (SIQ) Program
Since its creation in collaboration with PACT in 2021, Hard Rock and Seminole Gaming's Social Identity Quest (SIQ) program has reached 3.2 million students and 141,000 educators across the United States and Mexico. Through various simulations that guide children and teens to make safe decisions, SIQ is designed to help students examine how they interact online to identify the dangers of online predators and prevent risk.

Initially designed for American high school students, the SIQ program has expanded through the years to create new curricula for specific student populations. In 2025, Hard Rock released three new SIQ programs: a Spanish-language version, a program for grades 4–6 focusing on social media & information sharing safety and another program for grades 7–12 focusing on healthy online relationships, as well as trafficking awareness.

The U.S. Chamber of Commerce recognized the Social Identity Quest program as a National Best Practice in 2025.

Change for Change Guest Donations
For the fourth year in a row, Hard Rock and Seminole Gaming will raise funds for human trafficking prevention through the Change for Change program. Participating casino properties will encourage guests to donate any change from cash tickets to the Hard Rock Heals Foundation at select Everi & NRT kiosks, with all change contributions going to the Hard Rock Heals Foundation to support PACT.

In 2025, Hard Rock donated $100,000 to PACT through the Change for Change initiative.

Team Member Training & On-Site Resources
Since 2022, Hard Rock has empowered nearly 143,510 guest-facing team members at hotels and casinos through comprehensive anti-trafficking training, creating a frontline network of trained professionals equipped to recognize warning signs and respond effectively to protect potential victims.

In the past year, Hard Rock and Seminole Gaming have expanded their Twentyfour-Seven QR code sticker program to 54 properties – an increase of 10 locations – spanning 13 countries. This initiative provides 24/7 support resources for those in need while also serving as a deterrent against human traffickers who might target individuals at these venues. Since launch, scans of the code have resulted in 109 interventions to support victims.

Learn more about Hard Rock and Seminole Gaming's human trafficking prevention efforts and 2026 CSR Report at hardrock.com/social-responsibility.

About Hard Rock® 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About Seminole Gaming 
Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB).