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Pinktober Models - Stronger Together

Join us for Pinktober®

This October marks the 26th year of Hard Rock’s fight against breast cancer. Hard Rock and the Hard Rock Heals Foundation are proud to join forces with Sports Illustrated Swimsuit in a bold new collaboration, with proceeds benefiting the American Cancer Society and other cause-related non-profits worldwide. This collection was created to uplift communities, honor resilience, and champion those affected by breast cancer.

Throughout the month, at participating locations across the globe, Hard Rock and the Hard Rock Heals Foundation will raise funds, spotlight stories, host impactful events, and further education for everyone touched by the disease.

We are STRONGER TOGETHER.

Sports Illustrated Swimsuit has joined forces with Hard Rock and the Hard Rock Heals Foundation for Pinktober.

United to raise funds, awareness, and education — while supporting those impacted by breast cancer.

Jasmine Sanders

Model & Advocate

With close family members affected by breast cancer, she uses her platform to raise awareness, promote early detection, and encourage self-care. 

 @Goldenbarbie

Pinktober Banner Jasmine Sanders
Nicole Williams English

Model, Entrepreneur & Advocate

Nicole’s drive comes from personal loss and supporting her mother-in-law through treatment. She promotes unity, confidence, and hope for women everywhere. 

 @Justtnic

Pinktober banner with Nicole Williams
Roshumba Williams

Model, Advocate & Pioneer

After three close friends were diagnosed in one year, she encourages early screenings, strength in numbers, and the message that no one fights alone. 

 @Roshumba

Pinktober banner with Roshumba Williams

Supporting Breast Cancer Awareness & Research With Hard Rock Heals Foundation

Founded in 2016, the Hard Rock Heals Foundation is a 501(c)(3) created to unite Hard Rock’s philanthropic efforts worldwide. Since its inception, the Hard Rock Heals Foundation has been a driving force in the fight against breast cancer through its annual Pinktober initiatives. The Hard Rock Heals Foundation has donated funds to esteemed organizations such as the American Cancer Society, Susan G. Komen, Breast Cancer Research Foundation, Caron Keating Foundation and many more.

This Pinktober, the Hard Rock Heals Foundation has partnered with the American Cancer Society and other trusted non-profit partners around the world to raise funds that advance breast cancer research, advocacy and patient support. breast cancer, we are Stronger Together.

You can make a donation to the Hard Rock Heals Foundation to help fund critical breast cancer programs worldwide. Because when it comes to breast cancer, we are stronger together.

Support The Cause
Stay Strong at Hard Rock Hotels

This October, Hard Rock Hotels around the world encourage you to join the fight against breast cancer in numerous ways to participate in raising funds for research and raising awareness for the cause. Hard Rock will host a variety of events and experiences from live concerts to special spa experiences, pink room takeovers, exclusive culinary offerings, and more.

Every Hard Rock Hotel will feature curated Stronger Together pink albums and custom-designed pink guitars, which can be borrowed to “play pink”, with a suggested donation. Fans and guests will also have the opportunity to honor loved ones and nominate a survivor, caregiver, or someone impacted to win all-inclusive getaways at Hard Rock Hotels.

Follow @hardrockhotels for more information.

Book Your Stay
Couple on the beach celebrating Pinktober
Shop the Limited-Edition Sports Illustrated Swim PINKTOBER Collection

In partnership with the Hard Rock Heals Foundation, proceeds from this collection benefit the American Cancer Society and other cause-related non-profits worldwide. Available now online and at your local Rock Shop.

Shop Now
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Three Pinktober Models
Jasmine Sanders

LIMITED EDITION PINKTOBER PIN

Hard Rock PINKTOBER
Stronger Together Pin

Supports Indigenous Communities Impacted by Breast Cancer

Starting PINKTOBER through the end of Native American Heritage Month (October 1 – November 30), Hard Rock will sell a signature PINKTOBER STRONGER TOGETHER pin designed by Seminole Tribe of Florida artist Wilson Bowers, with 100% of net proceeds* donated to the Hard Rock Heals Foundation®,  supporting Native American communities impacted by breast cancer.

Designed by: Artist Wilson Bowers

 @WITC

 *Net proceeds means revenues after allowable expenses, such as production and distribution costs.

Purchase Pin
Pinktober Pin

Make a Difference
with Hard Rock Cafe

Hard Rock Cafes worldwide are hosting local fundraisers, live music events and offering exclusive merchandise to support breast cancer awareness and research. Join us to raise funds, share hope, and celebrate community.

You can CRANK IT UP! by adding a donation during checkout and help us make a difference.

Music with Meaning

We are hosting live music events all month long, featuring everything from cover bands to DJs. These events are designed to raise money and awareness for a cause that affects us all. Every dollar raised goes directly to cancer research. 

Find an event at your local Hard Rock Cafe and show your support.

Find a Cafe
Rock band on stage with a crowd of people

STAY STRONGER TOGETHER WITH
UNITY™ BY HARD ROCK

Hard Rock Cafes worldwide are hosting local fundraisers, live music events and offering exclusive merchandise to support breast cancer awareness and research. Join us to raise funds, share hope, and celebrate community.

You can CRANK IT UP! by adding a donation during checkout and help us make a difference.

Purchases with Purpose

Use your Unity™ by Hard Rock Mastercard® throughout October and a portion of the proceeds, up to $75,000, will go to the Hard Rock Heals Foundation to support breast cancer awareness and research!¹

Learn More
Pinktober Unity by Hard Rock Mastercard

SPIN FOR A CURE
WITH HARD ROCK GAMES

Hard Rock Cafes worldwide are hosting local fundraisers, live music events and offering exclusive merchandise to support breast cancer awareness and research. Join us to raise funds, share hope, and celebrate community.

You can CRANK IT UP! by adding a donation during checkout and help us make a difference.

HOW TO PLAY

Earn entries: October 1 - 31

For every 100M spins in Neverland Casino, Jackpot Planet & Jackpot Casino, we will donate $1,000 to breast cancer awareness, up to $5,000! In addition, Ten prize winners will select their choice of item from the PINKTOBER® collection. Every 50 spins gets you an entry to win exclusive PINKTOBER® swag.

Every game counts.

Play Now
Cellphone displaying a game on screen

Hard Rock Bet Supports PINKTOBER

Refer Friends for PINKTOBER

Hard Rock Bet is proud to support PINKTOBER by making a donation to the Hard Rock Heals Foundation® for every new player that joins its top rated sportsbook and online casino app during October.

Cellphone displaying Hard Rock Bet

1Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period.

Must be twenty-one (21) years of age or older to gamble. Must be eighteen (18) years of age or older in Florida to participate in Bingo and Poker. Must be eighteen (18) years of age or older in the Dominican Republic. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. If you or anyone you know has a gambling problem, in CA, IL, NJ, NV, Punta Cana, VA call: 1-800-GAMBLER (426-2537) or ncpgambling.org; FL: 1-888-ADMIT-IT (236-4848) or gamblinghelp.org, Florida Council on Compulsive Gambling; IN: 1-800-994-8448; OH: 1-800-589-9966.

Credit card offers are subject to credit approval.
Unity™ by Hard Rock Mastercard®  Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.