In 1971, two shaggy-haired Yanks opened an American diner in an old Rolls Royce dealership in London. It had nothing to do with market studies or target audiences. It didn't even have anything to do with memorabilia. That was just a goof: Clapton wants to save his favorite table—sure, we'll put his guitar on the wall.

Four decades, 50+ countries and 130+ Hard Rock Cafes later, we're still saving tables for our rock star friends, and for millions upon millions of their fans.

And in 1995, we doubled-down on rock 'n' roll, with the very first Hard Rock Hotel & Casino at a hideaway location in Las Vegas. If a Hard Rock Cafe is like a concert experience, a Hard Rock Hotel & Casino is the backstage and after-party. Stylish, sophisticated, a little decadent and a lot deluxe.

Today, our hotels and casinos are an inextricable part of the legend and lifestyle of rock 'n' roll. And whether you're a star, or always wanted to be one, there are standalone hotel and hotel/casino development opportunities to partner with us in key urban and resort markets around the globe. For more details on hotel or hotel/casino management and franchise opportunities, please contact one of our development professionals.

At the Hard Rock, you can check in any time you like, but you can never leave…