Hard Rock Cafe Dubai Relocates To Festival Centre

New Location ~ New Look ~ New Vibe ~ New Memorabilia

Orlando, Fla., November 18, 2011 – Rock has officially returned to Dubai!  Today Hard Rock International opened its flagship Dubai cafe location at the heart of Festival Centre.  After 11 successful years on Sheikh Zayed Road, the bigger and better cafe has relocated to Dubai Festival City’s award-winning shopping and leisure precinct.  Beginning today, the new Hard Rock Cafe Dubai will offer guests a first look at a fresh collection of one-of-a-kind memorabilia items from several iconic artists, including Shakira and Aerosmith, as well as Prince and The Who. [more]

The new 26,400-square-foot Dubai cafe, the largest in the Middle Eastern and Asian portfolios, includes spacious seating for more than 350 guests, a vibrant bar, convertible live music space and a 2,500-square-foot Rock Shop featuring Hard Rock’s limited-edition merchandise.  With impressive state-of-the-art facilities and a dynamic design, coupled with rock ‘n’ roll memorabilia from Hard Rock’s legendary collection, Hard Rock Cafe Dubai is primed to be the city’s newest premier entertainment and dining destination, delivering a one-of-a-kind experience to guests.

Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Dubai, including items from many of the world’s most beloved and recognizable musicians, as well as contemporary artists with local ties. Key memorabilia items are now on display, from a stage outfit worn by Gwen Stefani and Britney Spears’ ripped jeans to a guitar signed by Bon Jovi’s Richie Sambora and the “King of Pop” Michael Jackson’s leather jacket.
 
Dubai is an important market for Hard Rock as the brand has been proud to be a part of the burgeoning Dubai landscape for nearly 15 years,” said Antonio Bautista, Senior Director – Europe, Middle East & Africa Franchise Operations & Development, Hard Rock International.  “Hard Rock could not be more pleased to have a home in Dubai once again and we look forward to success in our new location for many years to come.”

Guests of Hard Rock Cafe Dubai can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Certified Angus Beef® Legendary Burgers.  Hard Rock’s Smokehouse Menu uses the very best Hickory smoke to slowly cook its lamb cutlets and chicken to juicy, tender perfection.  In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock Cafe souvenir collectible glassware.   Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.  So order up a round, raise your glass to Rock and celebrate Hard Rock’s return to Dubai!

The new Dubai cafe is owned and operated by Hard Rock Middle East, Hard Rock’s franchisee in the region.  Hard Rock Middle East operates several Hard Rock locations throughout the area, including Beirut, Bahrain, Hurghada, Kuwait and Sharm El Sheikh. 

About Hard Rock International
With a total of 172 venues in 52 countries, including 136 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com or www.facebook.com/hardrockhotels. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.

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