Hard Rock International Opens First Cafe Location In Macau

Hard Rock Cafe Macau Now Open in The City Of Dreams

Macau, February 14, 2012 – Dining fit for rock royalty makes its way to Macau with the opening of Hard Rock Cafe Macau!  Hard Rock International announces the opening of its first cafe in the Hard Rock Hotel in the City of Dreams complex.  Hard Rock Cafe Macau is located on the Cotai Strip between the islands of Taipa and Coloane, at the epicenter of the city’s entertainment and gaming district. The new Hard Rock Cafe Macau is poised to become a must-see for visitors and locals alike. 

The 620-square-meter cafe includes seating for 229, a vibrant bar, elevated luxury booths, a live music area, VIP lounge and Rock Shop, featuring Hard Rock’s limited-edition merchandise.  Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Macau, with items from many of the world’s most beloved and recognizable musicians, including contemporary artists with local ties.  Key memorabilia items are now on display, from electric guitars played by Paul Stanley of KISS and Limp Bizkit’s Wes Borland, to a bass guitar used by The Who, to a pink satin shirt worn by Katy Perry. [more]

Hard Rock is excited to open our first cafe location in Macau, a great addition to our existing Hard Rock Hotel location,” said Matthew Putna, Senior Director of Franchise Operations & Development in Asia Pacific for Hard Rock International. “We look forward to giving Macau’s visitors and locals a new way to experience the iconic Hard Rock brand.

Guests of Hard Rock Cafe Macau can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including favorite Legendary Experience items, featuring a mouth-watering selection of 10-ounce Legendary Burgers, and Hard Rock’s Smokehouse Menu items, using the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection.  In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware.  Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.  So order up a round, raise a glass to Rock and enjoy!

The Macau cafe’s Rock Shop, offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise exclusive to the retail location.  This Macau-specific merchandise offers a unique design quality that enhances each item’s appeal.  Fans can also acquire Hard Rock’s much-coveted signature pins, including the new, limited-edition Macau pins, which reflect the spirit of the city and the authenticity of Hard Rock’s merchandise.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world, and Hard Rock Cafe Macau will carry this causal commitment to its market.  In every Hard Rock city, the staff makes it a priority to become a valuable community partner.  In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe Macau will give back locally, as well as participate in global corporate philanthropic initiatives, ranging from breast cancer awareness programs, to rock icons’ favorite causes through the annual Signature Series T-shirt program.

Hard Rock Cafe Macau is owned and operated by Blue Sky Holdings Ltd. Please visit www.hardrock.com/macau for additional information.

About Hard Rock International
With a total of 174 venues in 53 countries, including 137 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com or www.facebook.com/hardrockhotels. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.

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