Hard Rock International Opens Newest Location In Egypt

Hard Rock Cafe Opens In Beautiful Nabq

Nabq, Egypt, December 28, 2012 – Hard Rock is sweeping the world, spreading the message of rock from city to city, and now, the world-famous brand is taking Egypt by storm!  Hard Rock International today announced the opening of its newest cafe location in the heart of Egypt’s picturesque resort city of Nabq.  Located on El Salam Road in Laguna Vista Nabq, the new Hard Rock Cafe Nabq will undoubtedly be a must-see for both visitors and locals. The opening of Hard Rock Cafe Nabq marks the third Hard Rock Cafe in Egypt, joining the popular locations in Sharm el Sheikh and Hurghada.

The 1,700-square-meter cafe includes indoor seating for 390, two upscale vibrant bars, a spacious outdoor terrace and bar that can accommodate 130 guests, a live entertainment space that will feature Nabq’s unique local music scene, and a Rock Shop. 

Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Nabq, including items from legendary and contemporary musicians from around the world.  Fans will be able to see a Hofner guitar played by Richie Sambora of Bon Jovi on the band’s album Crush; a Fender Stratocaster guitar used by Doug Fieger of The Knack, the band known for the hit song “My Sharona”; a pink track suit and shoes worn by the world-famous Elton John; an outfit worn by Stevie Nicks of Fleetwood Mac during her performance at Hard Rock Cafe London; a Gibson Chet Atkins guitar played by Mick Jones of Foreigner; silver pants owned and signed by Icelandic sensation Bjork; and much more. [more]

The unique waters and desert landscapes of the Red Sea Riviera make this peninsula an exceptional experience, and we are truly excited to open our third Hard Rock Cafe location here,” said Antonio Bautista, Senior Franchise Director of Operations, Middle East, Europe and Africa, Hard Rock International.  “Hard Rock has been part of this extraordinary region since 1998 and with our newest location; we’ll continue to delight locals and visitors alike.

Guests of Hard Rock Cafe Nabq can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers. Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.

The Nabq cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location. This Nabq-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world, and Hard Rock Cafe Nabq carries this causal commitment to its market. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe Nabq will give back locally, as well as participate in global corporate philanthropic initiatives, ranging from breast cancer awareness programs, to rock icons’ favorite causes through the annual Signature Series T-shirt program.

About Hard Rock International
With a total of 180 venues in 57 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands.  The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai.  HRI also owns, licenses and/or manages  hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose and Guatemala City.  New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, or www.facebook.com/hardrock.

1 Comment

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