Hard Rock International Rocks Its Way To Hong Kong

Orlando, Fla., April 18, 2011 – Hard Rock International today announced it has opened its newest cafe location at the heart of the “Pearl of the Orient” where East meets West. Hard Rock Cafe Hong Kong is conveniently located at Lan Kwai Fong Hotel in downtown’s Lan Kwai Fong Central, famous for its nightlife scene and people-watching. The new Hard Rock Cafe Hong Kong is sure to be a must-see destination for visitors and locals alike. 

The approximately 400-square-meter cafe includes seating for 120, a vibrant bar, a live music area and Rock Shop, featuring Hard Rock’s limited-edition merchandise.  Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Hong Kong, including items from many of the world’s most beloved and recognizable musicians, as well as contemporary artists with local ties. Key memorabilia items are now on display, from signed sheet music and a sequined outfit worn by Mandarin pop princess A-Mei Chang, to a Gibson Sunburst guitar used by Slash of Guns ‘N’ Roses, to a custom-made beaded stage outfit worn by Shakira during her last world tour.

[more]“Hong Kong is an important market for the brand as we continue our Hard Rock’s expansion of our Asian portfolio,” said Remko Engelman, Director of Franchise Operations and Development, North Pacific Region, Hard Rock International. “We are thrilled to return to the market after a two year hiatus, and excited to bring the Hard Rock Cafe experience to the prestigious LKF district at the center of all of the action.

We have enjoyed great success with our Hard Rock Cafe in Ho Chi Minh City and are thrilled to open a new location in Hong Kong,” said Mr. David Thai, Founder and CEO of VTI.  “We’re excited to expand the business to a key gateway city where Hard Rock Cafe will become one of Hong Kong’s premier entertainment and dining venues.

Guests of Hard Rock Cafe Hong Kong can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Certified Angus Beef® Legendary Burgers. Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock Cafe souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls.  So order up a round, raise your glass to Rock and celebrate Hard Rock’s arrival in Hong Kong!

Owned and operated by Viet Thai International (VTI), one of Vietnam’s leading premier retail operators, the Hong Kong cafe is latest Hard Rock Cafe location in its expanding portfolio.
About Viet Thai International Company Limited (VTI)
Viet Thai International Company Limited (VTI) was established as a privately held Vietnamese entity in 1999 and today has grown to be a recognized leader in the domestic consumer marketing and multi-unit retail sectors in Vietnam. VTI’s vision is to play a significant part in improving the quality of life for Vietnam’s rising middle class. VTI will achieve this through its mission to be Vietnam’s leading consumer marketing company of premier lifestyle brands and products.

Over the past decade, VTI has been instrumental in shaping Vietnam’s modern retail and branding environment. This is through a portfolio of Company owned and licensed brands across four core business groups: The Highlands Coffee Group, Food Services, Consumer Lifestyle and Distribution Groups. Company owned brands include Highlands Coffee retail (over 60 stores) and packaged coffees (15 international markets), Meet & Eat and Food Emporium food court brands, 1911 Restaurant at the Hanoi Opera House and Nomad digital retail. Additionally, VTI represents leading international brands including Hard Rock Cafe, Nike, Aldo Shoes & Accessories, Debenhams Department Store, Armani, Swarovski, La Vie en Rose, Grey Global Group (advertising), Coors Light beer and IPVG business process outsourcing company.

The dynamic, growing markets of Asia offer multiple growth opportunities and VTI is positioned to leverage off its established leadership position in Vietnam. Using its established collection of international businesses and globally recognized brands VTI has already entered the Chinese market and will continue to move aggressively into additional key regional and strategic international markets. As recognition of the VTI’s success, Founder and CEO David Thai, was nominated as a Young Global Leader by the World Economic Forum.

About Hard Rock International
With a total of 171 venues in 52 countries, including 134 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com or www.facebook.com/hardrockhotels. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.

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