Are You Ready to Freddie on September 5?

Hard Rock Cafes around the world are dusting down their catsuits and donning fake moustaches to become Freddie For A Day on September 5! We’re gearing up to raise funds and awareness for the Phoenix Mercury Trust and the fight against AIDS and HIV.

For one day only, customers and staff at Hard Rock Cafe London and participating locations are invited to join in on a day full of Queen music, moustaches, Freddie costumes, and delicious Freddie cocktails.  Prizes will be awarded throughout the day for best Freddie Costumes at Hard Rock Cafe London, with the event ending at 11:30pm.


The fundraising initiative of the Mercury Phoenix Trust which encourages friends and fans around the world to spend the day dressed as Freddie Mercury. 

Freddie for a day is held every 5th of September, marking Freddie’s birthday, whilst raising awareness and funding for the fight against AIDs and HIV through The Mercury Phoenix Trust. The Mercury Phoenix Trust was set up in 1992 in memory of Freddie Mercury and is responsible for raising awareness and funding charities globally in the worldwide fight against AIDS.


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