Frightened Rabbit Signs On As Hard Rock’s September Featured “Artist Of The Month”

Hard Rock Cafe’s Targeted Video System Continues to Showcase New Releases From Established and Emerging Artists 

Orlando, Fla., September 10, 2013 – Hard Rock International is pleased to announce their second featured Artist of the Month, British indie-rock band, Frightened Rabbit. As part of the Hard Rock brand’s ongoing initiative, the Artist of the Month program provides artists with a medium to share their latest video releases. Throughout the month of September, the band’s hit song “The Woodpile,” will be highlighted on Hard Rock’s in-cafe video system.

Music is meant to be shared,” said lead vocalist and guitarist of Frightened Rabbit, Scott Hutchison.  “That’s why we started Frightened Rabbit. We are honored to have the opportunity to connect with new fans around the world inside Hard Rock Cafes.” [more]

A collection of Frightened Rabbit’s videos, including the hit song, “The Woodpile” will receive play more than 1,000 times a day on more than 20,000 screens in Hard Rock’s 138 cafe locations in 54 countries around the globe. In addition, Hard Rock will also include Frightened Rabbit’s complete video collection in its regular video rotation moving forward.

We’ve long been fans of Frightened Rabbit and are thrilled to be able to introduce them to our Hard Rock family,” said James Buell, Director of Music and Marketing, Hard Rock International. “Their music and ethos closely align with the values of Hard Rock and our founders. Engaging them with our guests in this fashion is an exciting proposition.

Frightened Rabbit’s brand new five-track EP, entitled Late March, Death March, is scheduled to be released on Tuesday, September 10, 2013 which coincides with their North American tour that kicked off Saturday, September 7, 2013 in Pittsburgh, PA. The band is also set to do a memorabilia donation followed by a live acoustic performance at the Hard Rock Cafe Seattle on Friday, September 20, 2013.

Committed to supporting music and musicians around the globe, Hard Rock International hosted more than 20,000 live music events worldwide in 2012.  The brand continues its dedication to support artists through the Artist of the Month program and each month will hand select one talented artist to be showcased on the brand’s video system. 

For more information on this month’s featured Artist of the Month, Frightened Rabbit, please visit http://frightenedrabbit.com/. For more information on Hard Rock please visit, www.hardrock.com.

About Frightened Rabbit
Lead by frontman, lead vocalist, rhythm guitarist and songwriter, Scott Hutchison, Frightened Rabbit includes bassist Billy Kennedy, guitarist and keyboardist Andy Monaghan, guitarist and keyboardist Gordon Skene, and drummer Grant Hutchison. “Late March, Death March” is the latest single from Frightened Rabbit’s widely acclaimed label debut, “PEDESTRIAN VERSE.” The band’s previous single “The Woodpile” went Top 10 at Triple A radio, receiving enthusiastic support from tastemaker stations including KCRW (Los Angeles), WXPN (Philadelphia), KEXP (Seattle), and SiriusXMU.

About Hard Rock International
With a total of 174 venues in 54 countries, including 138 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands.  The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San José, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH.  For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, www.facebook.com/hardrock, and www.twitter.com/hardrock

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