Kings of Leon, Avicii, Lenny Kravitz, Juanes, and Steve Angello to Take the Stage at Beachfront Concert Event at Platja del Forum (Sant Adrià de Besòs, Barcelona)
What started out in Hard Rock’s hometown of London has now made its way to Spain! The international entertainment brand today announced that American rock band, Kings of Leon; Latin rock superstar, Juanes;  American rock singer-songwriter, Lenny Kravitz; Swedish electric dance music DJ, Avicii; DJ-producer and former member of Swedish House Mafia, Steve Angello; and more will be announced next March 28th as a part of the lineup for the first Hard Rock Rising Barcelona global music festival. The weekend-long event will take place at the Platja del Forum (Parc de la Pau, s/n. Sant Adrià de Besòs, Barcelona) on Friday, July 24, and Saturday, July 25, 2015.
 
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The Hard Rock Rising Barcelona global music festival lineup was announced by James Buell (Senior Director of Music and Marketing) and Pino Sagliocco (Chairman of Live Nation Barcelona) on Thursday, March 19, 2015, at a press conference at Hard Rock Cafe Barcelona.
 
Juanes was there and spoke about the opportunity to perform at this first-of-its-kind festival this summer.
 
“We are honored to partner with Live Nation and the City of Barcelona to showcase this dynamic lineup of incredible musical talent at the first-ever Hard Rock Rising Barcelona global music festival,” said Buell. “This music festival is the perfect way to bring legendary rock stars and emerging artists together on Hard Rock’s global stage.”
 
Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight year history Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history. Hard Rock Rising Barcelona continues to be a platform to share the brand’s commitment to music with thousands of festival-goers from across Spain.The festival features 16 hours of live music across two full days and an unforgettable site which embraces the magic of Barcelona’s beach-front venue.
 
“It’s truly a privilege to marry the beautiful City of Barcelona with the Hard Rock brand,” said Sagliocco. “They have been a pillar of the music community for many years and we’re excited to partner with them on this amazing festival experience.”
 
Hard Rock Rising Barcelona Lineup
 
Kings of Leon– Multi Grammy & BRIT award winning American Rock band, Kings of Leon have headlined the world’s biggest Festivals over the last 7 years & will perform songs from their 6 multi-platinum albums – this will be their first show in Barcelona since 2008. Also performing will be Columbian musician and multiple Grammy® and Latin Grammy®-winning superstar, Juanes, whose unique blend of heavy metal and Columbian folk music resonates through capacity stadiums worldwide. In addition, rock legend and multi-award winning singer/songwriter, Lenny Kravitz, will perform at the festival and bring his retro sound that incorporates elements of rock, soul, R&B, funk and reggae to the stage. Avicii has gone almost overnight from being a club DJ in Sweden to a global artist who plays in the world’s biggest arenas and now, the 25-year-old electric dance music DJ will become part of the star-studded lineup at Hard Rock Rising Barcelona.
 
Steve Angello, former member of the electronic supergroup Swedish House Mafia, will also perform and showcase his notorious blend of pop, dance and electronica. Additionally, Hard Rock Rising Barcelona will feature an exciting lineup of international talent including Spanish rock-alternative band, Vetusta Morla.
 
Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 28,000 live music events worldwide in 2014. The brand continues its dedication to support of up-and-coming artists in 2015 with Hard Rock Rising concert events in the United States and Europe, providing a forum for music icons and today’s hottest new talent to connect with music fans around the world.
 
Pre-sale tickets for Hard Rock Rising Barcelona can be purchased via www.livenation.es and will be available only on March 23 to 24th.  Tickets for the general public will be available starting March25 at www.livenation.es, ticketmaster, El Corte Inglés and entradas.com
 
Visit www.hardrockrisingbarcelona.es for additional talent announcements and event details.

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