A Legacy of Serving People and Our Planet
The Seminole Tribe of Florida's acquisition of Hard Rock International in March 2007 - the first transaction of its kind by a Native American tribe - fused its unconquered vision to drive unparalleled services across cafes, hotels and casinos in pursuit of an unlimited future for Hard Rock, one of the world's fastest growing and best regarded consumer brands. Social purpose has propelled Hard Rock since 1971, when it was founded on the mottos Love All-Serve All, All Is One, Save The Planet and Take Time To Be Kind.
We work to improve lives, help communities and sustain the Earth, infusing the power of music into all we do. Ever since Hard Rock's founding, we have planted roots and thrived wherever we operate. Trust from the communities we serve is based on the substance of our actions, which we must grow and sustain every day.
CSR REPORT
Our latest Social Responsibility Report: Amplified Impact showcases our mottos—Love All – Serve All, Take Time to Be Kind, Save the Planet and All is One—that continue to guide our actions and shape our future.
Guided by the United Nations Sustainable Development Goals (SDGs), the report highlights how Hard Rock and Seminole Gaming are making a meaningful impact through community investment, People & Opportunities, environmental stewardship, responsible gambling, and human trafficking prevention. Across more than 300 locations in 80+ countries, our Team Members are helping build stronger communities, advance opportunities, protect vulnerable populations and promote a more sustainable future worldwide.
Using the United Nations Sustainable Development Goals (SDGs) as a guided framework, Hard Rock and Seminole Gaming continue to support initiatives related to the following goals:
· Zero Hunger
· Good Health and Well-Being
· Gender Equality
· Clean Water and Sanitation
· Affordable and Clean Energy
· Decent Work and Economic Growth
· Reduced Inequalities
· Responsible Consumption and Production
· Peace, Injustice and Strong Institutions
Zero Hunger
Through partnerships, fundraising initiatives and disaster relief efforts, we continue to support access to food and essential resources in communities worldwide.
Good Health and Well-being
From responsible gambling and mental health awareness to public education and prevention programs, we are helping promote healthier outcomes for individuals and communities.
Gender Equality
We are committed to creating opportunities for women through leadership development, community partnerships and global initiatives that amplify women's voices.
Clean Water and Sanitation
Water conservation remains a priority across our operations as we continue advancing efficiency measures and responsible resource management practices.
Affordable and Clean Energy
Through energy-efficient design, operational improvements and technology investments, we are working to reduce environmental impact across our global portfolio.
Reduced Inequalities
Through People & Opportunities programs, leadership development initiatives and Team Member Resource Groups, we are helping foster a culture of inclusion and opportunity.
Responsible Consumption and Production
From waste reduction and recycling programs to global sustainability initiatives, we continue advancing environmental stewardship through action and innovation.
Peace, Justice and Strong Institutions
Through responsible business practices, human rights initiatives and efforts to prevent human trafficking, we are helping build safer and stronger communities worldwide.
PHILANTHROPY
To address the needs of all team members – including Native Americans, women, the LGBTQ+ community, people of color (BIPOC), people with disabilities, and veterans – we work to build equitable policies, programs and practices based on a framework of people, culture and stakeholders.
A CULTURE OF INCLUSION
The Office of People & Opportunities (P&O) was established in 2021. This led to the development of Hard Rock's P&O strategy that exists today. The Office of People & Opportunities is responsible for integrating our company values and mottos into our daily business operations. Its mission is to ensure that fairness is used when making critical business decisions that grow the business, drive excellent guest service, and enhances our team member’s experience in an inclusive and welcoming culture. At Hard Rock, we believe that actions grounded in our company values create a vibrant, inspiring, energetic, and innovative culture.
