Love All Serve All



Since 1971, our mission at Hard Rock has been to "do well by doing good" in our Local and Global Communities. In a world where Corporate Philanthropy has become a new business strategy for many organizations, we are proud to say that our pursuit to LOVE ALL – SERVE ALL® has been part of Hard Rock DNA since DAY 1.

The wide range of philanthropic causes we support around the Globe is directly tied to our Mottos –
TAKE TIME TO BE KIND (Humanitarian), SAVE THE PLANET (Environmental)
and ALL IS ONE® (Entertainment Industry).

The next time you visit a Hard Rock, please make sure to seek out whichever Motto happens to be on the wall of that Cafe, Hotel or Casino, we hope you find as much inspiration in those simple words as we do.

At Hard Rock our goal to support these collaborative partners is to help raise awareness, necessary funding and educate our guests on pressing issues related to specific philanthropic programs and causes. We believe that positive change IS possible and through our unique Global platform of Worldwide Cafes, Hotels and Casinos, through our passionate guests that visit our locations day to day, a world-class roster of "Artist Ambassadors" and through our incredible team of Hard Rockers we can help make the world a better place for those in need.. and ultimately for us all.

Thank you for helping us in our goal to make the Earth a safer, healthier and better place.

Hard Rock Mottos