Pinktober®, Hard Rock's campaign for breast cancer awareness, heads into its 12th year stronger than ever. We invite you to join forces with Hard Rock® and a host of musicians around the world for parties, live music events, and the chance to raise awareness and money for local, national and international charities. As well, a portion of the proceeds from the sale of Pinktober® apparel and accessories goes directly to breast cancer research. The Breast Cancer Research Foundation and The Caron Keating Foundation are just two of the amazing organizations that will benefit from your participation in Pinktober®.