Hard Rock is proud to support World Hunger Year (WHY) and its many Global initiatives to help children and the fight against hunger and poverty. WHY's founding in 1975 sought to shine a light on innovative, community-based, grassroots solutions to hunger and poverty. Eight “on the ground” partner organizations will benefit from funds raised through IMAGINE THERE'S NO HUNGER. To find out more about the specific organizations, from Kenya to Nicaragua, please click here. Join us in recognizing the spirit of these organizations and help in finding solutions for feeding those in our own backyards, as well as those around the world.

As part of IMAGINE THERE'S NO HUNGER, when you add a donation of $1/£1/€1 or more onto your bill at Hard Rock Cafes, you'll receive a very special charity bracelet. Additionally, the sale of Hard Rock's exclusive Imagine Pin directly benefits WHY charities across our very small world.

With special thanks and deep gratitude to Yoko Ono Lennon for playing a vital role in WHY’s Hungerthon tradition. In 2008 and 2009, Yoko joined WHY and Hard Rock International in expanding the use of John Lennon’s “Imagine”, his name, and image to create a global campaign to improve the lives of hungry children in communities all around the world. In 2008 she donated “Give Peace A Chance” for Hard Rock International’s Serve3 Charity CD, as well as John Lennon’s “Gimme Some Truth” for the Serve4 Digital Album in 2009, with 100% of proceeds of both used to help WHY fight childhood hunger. We are most grateful for her generosity and support.