HARD ROCK CAFE ARTIST OF THE MONTH (February) – BEBE REXHA
In some ways, Brooklyn-based pop phenom Bebe Rexha personifies the 21st century music biz ideal – she’s predominantly known as a guest singer, she ignores the old-school concept of an album release, her image is perfectly crafted for Instagram and her voice is manipulated into what is essentially a computer noise. In short, she’s a completely digital creature… and it’s kind of perfect.
Bebe is embarking on her first headlining tour in support of her All Your Fault Pt. 1 ep in March of 2017, so we’ll finally have the chance to see if her 21st century pop savvy can translate to a live environment or if it’s a purely digital experience. She certainly has the material to hold an audience rapt. Bebe has penned some of the biggest pop hits of the last few years – including “The Monster” for Eminem and Rihanna, “Hey Mama” for David Guetta, “Me, Myself & I” for G-Eazy and “Team” for Iggy Azalea. That’s heady stuff for an artist who’s barley 27 years old.
Throughout the month of February, Bebe will be Artist of the Month at Hard Rock Cafes worldwide. Her latest single, “I Got You”, will be in heavy rotation along with some gems from her back catalog.