50 Years of Hard Rock

Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. Hard Rock International celebrates 50 years with celebrations across the globe and throughout the brand. 5 decades of music, fun, good food and one of a kind memories shared by our staff and fans.

Where We Started

Hard Rock’s first cafe opened at Old Park Lane, Mayfair, London, founded by two Americans Isaac Tigrett and Peter Morton in 1971. The Seminole Tribe of Florida purchased Hard Rock in 2007 which now has venues in more than 68 countries around the world.

Where We're Going

Hard Rock’s first world-famous Guitar Hotel with 600+ luxury rooms, a dazzling façade light show, a Bora Bora styled cabana area, and much more. We look forward to showing our fans around the world what more we have in store.

Stay tuned…

Iconic Memorabilia

Hard Rock International has been the preeminent collector of music and entertainment memorabilia for decades. From Eric Clapton's donation to simply mark his seat in London, the collection has grown to over 86,000 pieces worldwide, the largest such collection in the world.

View Memorabilia

Love All-Serve All

Hard Rock was founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are. 

Social Responsibility


We invite all of our fans to join us all year long as Hard Rock celebrates half a century of music, live entertainment, great food and one-of-a-kind experiences. The Rock Shop features new collection of merchandise and unique gifts highlighting our anniversary. Hard Rock Cafe has a delicious creation from superstar Lionel Messi and Hard Rock Hotels offers 50 unique VIP experiences that invite you to live and sleep like a rock star across the globe. Don’t miss the star-studded lineup of bands performing at Hard Rock Live, Entertainment venues.


Live Greatness! 50th Anniversary Collection

Check out the Hard Rock International 50th anniversary collection featuring everything from men and women's fashion to gifts and collectibles celebrating our 5 decades of music, fun, good food. 

Shop Collection

Messi 50th Anniversary Lion Tee

Messi 50th Anniversary Hoodie

Unity by Hard Rock

Unity by Hard Rock is a global loyalty program unlike any other. For the first time ever, you can earn incredible rewards while staying, dining, shopping, gaming and doing what you love at participating Hard Rock Cafes, hotels, and casinos—anywhere in the world. 


The Messi Burger

In celebration of our 50th anniversary, Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS" campaign in partnership with global soccer legend Lionel Messi. This culinary delight, crafted by Messi himself, is now available for fans to order at Hard Rock Cafe locations worldwide. 


Hard Rock Cafe has partnered with Playing For Change and the Playing For Change Foundation to support aspiring artists around the world, starting May 12th for 50 days celebrating the end of Hard Rock Cafe’s 50th Anniversary.


Unique experiences at Hard Rock Hotels & Resorts

Hard Rock Hotels has launched exclusive travel experiences as part our ongoing 50th Anniversary celebration. The unique global offerings range from cultural culinary experiences to VIP photoshoot sessions, local tours, and more. Explore all of the curated ways to customize your journey with us.


Hard Rock® Partners with Formula 1® Crypto.com Miami Grand Prix

Hard Rock was proud to Sponsor the inaugural F1 race in Miami held at Hard Rock Stadium. 

Gumball 3000

Hard Rock is joining the team at Gumball 3000. Our drivers will celebrate the 50th in style as part of this car rally which has taken thousands of supercars and entrants on a journey from Toronto to Miami behind a wheel.

British Summer Time at Hyde Park

BST is a10 day event that spans across two weekends, featuring six incredible concert days featuring legendary headliners & support from today's rising stars. Sitting between our two weekends is a four day free midweek program called Open House, featuring fantastic free activities and entertainment.

Featured acts include: Rolling Stones, Pearl Jam, Eagles, Robert Plant, Duran Duran & more.

hard rock live & entertainment VENUES

Join us for an amazing lineup of events and live entertainment that can only be experienced at a Hard Rock Live as part of our year long celebration. Featuring the biggest names in entertainment: The WHO, the Black Crowes, Paul McCartney & much more will be performing live at Hard Rock in 2022.  Get your tickets before they sell out.


Rita Gilligan, Hard Rock’s original waitress at the first Cafe in London talks about our 50th anniversary. Love all, Serve All, All is One.