News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Category - Cafe News

Hard Rock Cafe Launches Its Newest Burger Inspired by Brand Ambassador Lionel Messi

March 01, 2022
The Messi Burger is Now Available at Hard Rock Cafes Worldwide HOLLYWOOD, Fla., March 1, 2022 /PRNewswire/ — Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with global soccer legend Lionel Messi. Starting today, this culinary…
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Hard Rock Hotel & Casino Atlantic City Raises Awareness for Heart Health Donates $5,000 to Atlanticare Foundation Benefitting Ultrasound Room

Atlantic City, N.J. (Feb. 4, 2022) – Hard Rock Hotel & Casino Atlantic City’s Women in Leadership and employees band together today to raise awareness about cardiovascular disease, the leading cause of death especially among women. The property’s Women in Leadership group announced a contribution of $5,000 to the AtlantiCare Foundation, a donation that will…
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Hard Rock Cafe Launches Pilot Program for New Burger in Partnership With Lionel Messi

HOLLYWOOD, Fla., Jan. 11, 2022 /PRNewswire/ — Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively available at the Hard Rock Cafe Miami, FL and Hard Rock Cafe Hollywood, FL before its global release on March 1.…
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Audacy Announces Multi-faceted Partnership With Hard Rock International

Joint Venture lncludes Theater Space, Festivals and Cafe Events PHILADELPHIA, PA – December 9, 2021 – Audacy announced a multi-faceted partnership with Hard Rock International (HRI), one of the most globally recognized companies with venues in nearly 70 countries spanning 249 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, live performance venues and cafes. …
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Hard Rock Cafes Nationwide Honor Military Service Members With A Free Legendary® Steak Burger On Veterans Day

November 10, 2021
HOLLYWOOD, Fla., Nov. 8, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most recognizable and iconic brands, announces that all Hard Rock Cafes in North America will honor military service members this Veterans Day with a free original Legendary® Steak Burger topped with applewood bacon, cheddar cheese, a crispy onion ring, leaf lettuce and vine-ripened tomato. The free…
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