News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Category - Rock Shop

Hard Rock International and Lionel Messi Celebrate Continued Partnership with "Captain Messi" Superhero Toy, Kids Menu and Retail Collection

Lionel Messi at launch event with a group of kids
Lionel Messi surprised families at event featuring character reveal and new Hard Rock kid's menu offerings
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Hard Rock Spreads Holiday Cheer with Exclusive Deals on Hotel Stays and Rock Shop Savings

Fans are Invited to Celebrate the Holidays at Hard Rock with Festive Events Around the World HOLLYWOOD, Fla., Nov. 23, 2021 /PRNewswire/ — As the world begins to travel again, and families and friends look to reunite and reconnect this holiday season and beyond, Hard Rock Hotels is offering exclusive savings on hotel stays so fans can book…
Read More About Hard Rock Spreads Holiday Cheer with Exclusive Deals on Hotel Stays and Rock Shop Savings

Hard Rock International Honors Hip-Hop History This November

Properties Across the Globe Celebrate the Inaugural Hip-Hop History Month HOLLYWOOD, Fla., Oct. 25, 2021 /PRNewswire/ — In July, the U.S. Senate unanimously passed a resolution to name November Hip-Hop History Month. Hard Rock International announced today that in honor of the inaugural Hip-Hop History Month this November, all company divisions including Hard Rock Cafes, Hotels and Casinos…
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Hard Rock International Commemorates 50th Anniversary With Worldwide Celebrations

Brand Locations Across the Globe Launch Hard Rock’s New LIVE GREATNESS Campaign in Honor of Five Decades of Hard Rock HOLLYWOOD, Fla., June 17, 2021 /PRNewswire/ — In celebration of Hard Rock’s 50th anniversary, properties across the globe commemorated this milestone achievement with various events including the launch of the LIVE GREATNESS campaign on June 14, coming just days…
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Hard Rock International Begins Year-long 50th Anniversary Celebration by Announcing Partnership With Lionel Messi

Soccer Legend Signs Five-Year Worldwide Deal as Ambassador for The Iconic Restaurant, Entertainment and Hospitality Brand HOLLYWOOD, Fla., June 10, 2021 – Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. The brand…
Read More About Hard Rock International Begins Year-long 50th Anniversary Celebration by Announcing Partnership With Lionel Messi