News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

January 2020

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

January 31, 2020
HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…
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Hard Rock International Names Dj Khaled First Artist Residency of 2020

DJ Khaled will kick off eight-date residency with a High Octane Performance at DAER Nightclub at Guitar Hotel® at Seminole Hard Rock Hotel & Casino Hollywood during the big game weekend Sunday, February 2 HOLLYWOOD, Fla. – January 23, 2020 – Hard Rock International has announced today its first artist residency of 2020 with Grammy…
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Hard Rock Atlantic City Doubles Down on Commitment to Team Members During First Town Hall Meeting

January 22, 2020
ATLANTIC CITY, N.J. (January 16, 2019) – Hard Rock Hotel & Casino Atlantic City announced today that 2,872 of their full-time team members will receive a bonus following the company’s successful first year in operation, ranking #2 in the market for casino revenue. Chairman of Hard Rock International and CEO of Seminole Gaming Jim Allen…
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Hard Rock International Announces First Brand Commercial Directed by Filmmaker Michael Bay to Air During the Big Game

January 22, 2020
HOLLYWOOD, Fla. (January XX, 2020) – Hard Rock International is celebrating another milestone in the brand’s almost 50-year history, with the announcement of the first ever Hard Rock commercial coinciding with the big game, being held at Hard Rock Stadium in South Florida. The hospitality and lifestyle brand will debut its first ever prime time advertisement…
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