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Hard Rock Cafe and Lionel Messi Team Up to Bring The Messi Burger Champion’s Edition to Fans Worldwide

Enjoy the Messi Burger Champion’s Edition and shop the New Messi Collection at Hard Rock Cafe locations worldwide

HOLLYWOOD, Fla., November 17, 2022/ Hard Rock Cafe is expanding upon its partnership with world-renowned soccer legend Lionel Messi with its latest release of its fan-favorite Messi Burger – Champion’s Edition. Exclusively available at Hard Rock Cafe locations worldwide, the Messi Burger Champion’s Edition is fit for the G.O.A.T and now features three complimentary dipping sauces:  aioli,  Latin chili and Messi’s favorite, chimichurri; perfect for pairing with the burger and dipping hot fries for an overall winning taste experience.

“It is an honor to continue our partnership with world-renowned soccer star, Lionel Messi, and take the LIVE GREATNESS campaign to the next level with the Messi Burger Champion’s Edition,” said Anibal Fernandez, Head of Cafe Division, Hard Rock International. “We couldn’t be more excited to help Hard Rock and Messi fans get in on the action and they are going to love the new sauces, each of which, complements the Messi Burger in its own unique way.”

The Messi Burger launched in March 2022 to worldwide fandom. The fan favorite burger features a juicy double stack of fresh ground beef patties, met with a winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion and Hard Rock’s signature, spicy, smoky sauce, served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato.

As part of Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi, the brand is releasing a brand-new retail collection, including hoodies now available for purchase in the Rock Shop at Hard Rock Cafe locations worldwide. Fans can also immerse themselves in the action and unlock unique 3D augmented reality experiences with select hoodies in the collection when they scan a QR code. These QR code AR experiences can be shared with friends and family and will also be available to share on Instagram.

All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit or

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