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Hard Rock Cafe To Serve Up Esports Events

March 31, 2022

Europe’s most popular esports bar franchise heads across the pond with first-of-its-kind partnership in the US

Los Angeles, (March 30, 2022) – Kore Meltdown, the US-based branch of Meltdown the world’s largest chain of esports bars, announced today they have entered into a partnership with Hard Rock Cafe, the internationally recognized, world-class hospitality brand, to provide exciting esports activations and entertainment at some of Hard Rock Cafe’s most popular locations.

In this first-of-its-kind partnership, Kore Meltdown will pair its unmatched expertise in the esports and gaming space with Hard Rock Cafe’s iconic bar and dining experience to engage passionate players and esports fans. To begin, Hard Rock Cafe locations in Atlanta, Los Angeles, Seattle, and Chicago will be among the first to play host to Kore Meltdown monthly events. To kick-off the partnership, all four locations will host “The Origin of Esports: The Games That Rocked The World” themed events on April 13th, 2022 featuring prizes, and collaborations with top-notch local and international gaming organizations.

KMD, helmed by Meltdown Europe co-owner and United Esports Founder and CEO Felix LaHaye, will lend his decades of experience to create unforgettable nights for esports and entertainment fans alike. “It’s an honor to partner with a global brand like Hard Rock to continue to bring the success of our esports bars to the US,” said LaHaye. “I have always been a huge fan of the brand and we are thrilled to bring unforgettable events and experiences to the most passionate fans in the world. Kore Meltdown knows how to take gaming entertainment to the next level, by partnering with Hard Rock, we look forward to burgeoning a new generation of entertainment fans, with the content and world-class hospitality they crave.”

“Hard Rock has always been at the forefront of pop culture and entertainment, and our partnership with Kore Meltdown is a logical step in continuing that momentum,” said Keith Sheldon, President of Entertainment of Hard Rock International. “Hard Rock Cafe has always brought people together around good food, a vibrant atmosphere, and, most importantly, a love of music and entertainment. We are excited to take that commitment to the next level by authentically engaging with the esports community via Kore Meltdown’s tremendous network.”

In addition to bringing local esports communities together by providing a vibrant place to gather, drink, play, and watch, Kore Meltdown and Hard Rock will offer fans such exciting events as live tournament broadcasts and watch parties, meet and greets with well-known influencers, players, and streamers, fun theme nights and menus, PvP tournaments, free to play computers and consoles, interbar tournaments, rewards programs and more, with additional locations to be announced in the coming months.

For more information and to find an event near you visit


About Kore Meltdown

Kore Meltdown unites gamers and esports fans beneath a banner of community, food, drink and fun. As the US extension of Meltdown esports bars, operating across 7 countries, our events attract and activate one of the fastest growing and enthusiastic markets in the modern age: adult gamers. At the center of Kore Meltdown is a culture of fans, esports enthusiasts, and industry professionals creating spaces that satisfy and energize our passion for gaming entertainment.

About Hard Rock®:

Hard Rock International (HRI)  is one of the most globally recognized companies with venues in 68 countries spanning 253 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity, a Top Employer for Women and the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry. Hard Rock was also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year in 2021. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit or

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