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Hard Rock International Announces First Brand Commercial Directed by Filmmaker Michael Bay to Air During the Big Game

January 22, 2020

HOLLYWOOD, Fla. (January XX, 2020) – Hard Rock International is celebrating another milestone in the brand’s almost 50-year history, with the announcement of the first ever Hard Rock commercial coinciding with the big game, being held at Hard Rock Stadium in South Florida. The hospitality and lifestyle brand will debut its first ever prime time advertisement during the upcoming big game broadcast on February 2, 2020.

Produced and directed by blockbuster filmmaker Michael Bay, the spectacular commercial spotlights an A-tier celebrity roster. Hard Rock and Bay’s collaboration was filmed at the world’s premiere Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood.

“The stars have aligned for the creation of the first Hard Rock International commercial to air during broadcast of the big game in early February,” said Jim Allen, chairman and CEO of Hard Rock International.  “With the game being played at Hard Rock Stadium in South Florida and the recent opening of the Guitar Hotel at our flagship Seminole Hard Rock Hotel & Casino Hollywood, the time is right for an epic 60-second spot that showcases the entertainment and excitement of the Hard Rock brand. Michael Bay is a perfect production partner, given his love of South Florida and his talent for making magic happen on the screen.”

With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations, from more than 35,000 Hard Rock Live® concerts yearly to the world’s most valuable collection of authentic music memorabilia, which now includes over 83,000 iconic items.

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