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Hard Rock International Announces Platinum Sponsorship for “PLAY ON: Celebrating the Power of Music to Make Change” Benefit Concert on Dec. 15

Primetime Special Features Star-Studded Lineup of Performances Including Machine Gun Kelly, Maren Morris and Sheryl Crow Along with Special Appearances by Bruce Springsteen, John Legend and Ringo Starr to Raise Funds for WhyHunger and the NAACP Legal Defense & Educational Fund, Inc.

HOLLYWOOD, Fla., Dec. 1, 2020 – Hard Rock International, one of the world’s most iconic entertainment and hospitality brands, announced today its platinum-level sponsorship for “PLAY ON: Celebrating the Power of Music to Make Change” (PLAY ON) benefit concert to bring awareness for transformational racial, social and food justice benefiting longtime partner WhyHunger and the NAACP Legal Defense & Educational Fund, Inc. (LDF). The primetime one-hour special airs Tuesday, Dec. 15, 2020 at 8 p.m. EST on CBS Network and will also be streaming on YouTube.

The benefit concert features a star-studded lineup of performances streaming from iconic music venues from coast to coast, including the Troubadour in Los Angeles, the Apollo Theater in New York City and the Bluebird Cafe in Nashville. Performing artists include Andra Day, Bon Jovi, Jon Batiste, Gary Clark Jr., Machine Gun Kelly, Maren Morris, Sheryl Crow, Yola with The Highwomen and Ziggy Marley, LL COOL J featuring DJ Z-Trip, Sara Bareilles and Emily King, with special appearances by Bruce Springsteen, John Legend and Ringo Starr. The event will be hosted by award-winning stars Kevin Bacon and Eve.

“We’re proud to sponsor an event that honors the music and philanthropic roots Hard Rock was founded on,” said Jim Allen, Chairman of Hard Rock International. “This is a remarkable opportunity for us to play a role in what will surely be a legendary moment in music history that generates funds and awareness for causes near and dear to our hearts. Hard Rock was founded nearly 50 years ago on mottos that speak to the important unifying messages of today such as ‘Love All – Serve All’ and inclusivity with ‘All is One.’”

Sponsorship funds directly benefit WhyHunger and LDF through the Play On Fund created by Kevin Bacon’s SixDegrees.Org. Viewers can donate to the organizations by texting the code “PLAYON” to 44-321.

For more information about the PLAY ON benefit concert event, please visit For more information about the Hard Rock® brand, please visit


About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women. Hard Rock was recognized as one of the top performing hotel brands in J.D. Power’s 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. HRI destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit or

About NAACP Legal Defense and Educational Fund, Inc.

Founded in 1940, the NAACP Legal Defense and Educational Fund, Inc. (LDF) is the nation’s first civil and human rights law organization. LDF has been completely separate from the National Association for the Advancement of Colored People (NAACP) since 1957—although LDF was originally founded by the NAACP and shares its commitment to equal rights. LDF’s Thurgood Marshall Institute is a multi-disciplinary and collaborative hub within LDF that launches targeted campaigns and undertakes innovative research to shape the civil rights narrative. In media attributions, please refer to us as the NAACP Legal Defense Fund or LDF. Follow LDF on TwitterInstagram and Facebook.

About WhyHunger

Founded in 1975 by the late musician and activist Harry Chapin and radio DJ Bill Ayres, WhyHunger believes a world without hunger is possible. We provide critical resources to support grassroots movements and fuel community solutions rooted in social, environmental, racial and economic justice. A four-star rated charity by Charity Navigator, with highest ratings for excellence in fiscal management accountability and transparency, WhyHunger is working to end hunger and advance the human right to nutritious food in the U.S. and around the world. 86 cents of every dollar raised goes directly to programmatic work. Learn more at and follow us on FacebookTwitter and Instagram.

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