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Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

February 19, 2019

New E-Commerce Platform Makes Hard Rock’s Iconic Merchandise Accessible to Customers Around the World

Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock’s world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this same in-store experience to online shoppers’ computers and mobile devices.

The new website will feature fan-favorite merchandise such as classic tees, hats, collectible pins, glassware and other collectible items from cities around the world, as well as online exclusives and limited-time offers that can only be found within the new online Rock Shop. Customers are encouraged to shop the online Rock Shop to stay up-to-date with new items that will be added weekly, featuring various locations worldwide, to create their own legendary collection.

“Our customers love visiting our Rock Shops all over the world, and we’re excited to bring the same quality to their computer or mobile phone to add another level of convenience to fans’ shopping experience,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. “Hard Rock International is committed to delivering a world-class online store for customers by providing an experience that creates an emotional connection with the brand through a memorable and seamless shopping journey.”

The online Rock Shop, which officially launched Monday, Jan. 28, 2019, celebrates Hard Rock’s commitment to fans worldwide and extends the brand’s presence by driving new retail strategies.

Fans looking to make their first online purchase through the new platform can visit Those looking to dine in and visit the Rock Shop in person can find their local Cafe and make a reservation by visiting For additional information on the Hard Rock Cafe brand, please visit

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