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Hard Rock International Launches “On Tour” Travel Collection In Partnership With Grown Up Licenses Limited

May 16, 2019

Hard Rock’s New Travel Collection Includes Luggage, Soft Bags and Accessories

Hard Rock International today announced a partnership with Grown Up Licenses Limited, one of the world’s leading bags, luggage and accessories companies, to launch the Hard Rock “On Tour” travel collection. Fans can rock around the world with trendy, versatile bags and accessories that are both stylish and practical. The collection includes luggage, soft bags and other accessories in a variety of sizes and colors.

hard rock luggage

  • Luggage ($99.95 – $149.95): Wheels up! Hard Rock’s new designer luggage collection comes in a rainbow of colors and multiple sizes, each equipped with double spinner wheels, an internal zipper pocket and elastic straps to keep belongings organized as fans tour the world.  Select sizes feature unique beverage bottle holders.
  • Soft Bags ($19.95 – $79.95): Designed for those on the go, Hard Rock’s collection of soft bags come in a variety of sizes and styles, many featuring leather accents and metallic logos. Styles include high quality backpacks, pouches, crossbody and waist bags.
  • Accessories ($29.95 – $74.95): The new travel collection is rounded out with lightweight, stylish leather wallets and clutches that are perfect for any occasion.

The collection will be available worldwide in multiple retail distribution channels including specialty retailers, music stores and larger retail chains beginning summer 2019.

“As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader,” said Mark Linduski, Director of Licensing for Hard Rock International. “This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style. Our global partnership with Grown Up Licenses Limited further strengthens our strategic initiative to expand retail distribution of the Hard Rock brand outside of traditional Hard Rock retail properties.”

“We at Grown Up Licenses Limited are looking forward to working closely with the Hard Rock brand and are proud to be selected as the global partner for the Hard Rock “On Tour” collection,” said Morten Henriksen, Managing Director at Grown Up Licenses Limited. “Our first pieces will be ready this summer, just in time for consumers’ summer travels. These items will become immediate collectibles with fans touring the world.”

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at Those looking to dine at Hard Rock Cafe can find their local Cafe and make a reservation by visiting To purchase Hard Rock Cafe merchandise, visit the online Rock Shop® at For additional information on the Hard Rock Cafe brand, please visit

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