News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.


Hard Rock International Partners with American Express Presents BST Hyde Park to Bring U.K. Music Lovers Special Activations & Surprises

Hard Rock Cafe is hosting ticket giveaways to honor its first cafe, located just feet away from the BST main stage, and to celebrate closing out its 50th anniversary year

American Express presents BST Hyde Park returns to London for three weekends of live music June 24th – July 10th

HOLLYWOOD, Fla., June 21 2022/ Hard Rock International announced today a partnership with American Express presents BST Hyde Park, AEG Europe’s leading festival that rings in summer each year by taking over London, home of the brand’s birthplace and first ever Hard Rock Cafe that opened in 1971. This year’s festival, which is returning after two years, is running Friday, June 24 to Sunday, July 10 and will see legendary headliners take to the stage over three weekends. Performers include Elton John, The Rolling Stones, Eagles, Pearl Jam and Duran Duran plus a host of special guests for each show. These performances will be complemented by a number of Hard Rock-sponsored festivities, sure to delight music lovers and festival attendees. BST Hyde Park’s Open House also returns, offering a host of wonderful free activities between the weekends of music.

Now through Friday, June 17, Hard Rock Cafe is giving guests the chance to win BST Hyde Park tickets through a variety of exciting social media giveaways, scavenger hunts and special cafe events. For more information on activities at Hard Rock Cafe locations leading up to and during BST Hyde Park, please see here.

hancock bst

“As we reflect on half a century of Hard Rock, which started right here in London and has since expanded to reach all corners of the globe with venues in over 70 countries, we’re thrilled to take part in such an iconic cultural celebration by helping extend access to music lovers and enrich the experiences of festival goers at BST Hyde Park” said Jim Allen, Hard Rock International Chairman.

Hard Rock Cafe will activate at BST Hyde Park with a cafe pop-up on the festival grounds as well as in the VIP, where attendees can enjoy menu offerings without straying far from the excitement. In addition, to support the next generation of artists that may someday be headlining festivals, Hard Rock is sponsoring one of the two stages at the BST Hyde Park, which will feature up-and-coming artists from around the world. Hard Rock Rising presents the Rainbow Stage will bring to life the brand’s key mottos – Love All-Serve All, All Is One, Take Time to Be Kind and Save The Planet– with special displays, as well as host special programming and shows during the mid-week in between festival weekends.

“As we look forward at what the next 50 years will bring for Hard Rock, we’re excited to continue building affinity with artists of all walks and genres, further cementing our brand’s legacy of bringing the greatest live entertainment experiences to the world,” said Keith Sheldon, President of Entertainment, Hard Rock. “Delivering globally recognized talent and culturally-relevant, diversified experiences is at the heart of Hard Rock past, present and future and our partnership with BST Hyde Park is the perfect testament of our commitment.”

The Hard Rock Cafe locations will also have unique memorabilia on display including pieces from BST Hyde Park performers Elton John, The Rolling Stones, Eagles, Duran Duran and Pearl Jam, as well as memorabilia from other famed U.K. music greats: Ed Sheeran’s jacket, Geri Halliwell’s stage outfit worn while on tour with the Spice Girls, Victoria Beckham’s infamous white suite and a dress worn by Amy Winehouse during a London performance.

“For 50 years Hard Rock has been associated with the biggest names in music,” said Jim King CEO of European Festivals at AEG Presents. “We look forward to sharing their glorious history at BST Hyde Park this summer where music fans can enjoy the famous Hard Rock Cafe and the Hard Rock Rising Stage.”

For more information on Hard Rock Cafe visit For information on American Express presents BST Hyde Park, visit

About Hard Rock®:

Hard Rock International (HRI)  is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. Deloitte Private and The Wall Street Journal also designated Hard Rock as a U.S. Best Managed Company for the second year in a row in 2022. In 2021, Hard Rock was ranked top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year and named Forbes Magazine’s Top Employers for Women. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit or

About AEG Presents
A division of AEG Europe that combines the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across four continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, and Firefly — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as The Rolling Stones, Ed Sheeran, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney, and Katy Perry, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as Goldenvoice, Messina Touring Group, Concerts West, The Bowery Presents, PromoWest Productions, Marshall Arts, Madison House Presents, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at or find us on Facebook, Twitter and Instagram.

About American Express presents BST Hyde Park
American Express presents BST Hyde Park 2022 is back after two years away for more unique shows and unforgettable music moments, for the 8th edition. It has become THE place to be in the London summer, a date in the diary for hundreds of thousands of fans every year. The 2022 edition will take place from Friday 24 June until Sunday 10 July.

American Express has been the headline partner of the festival since 2020, and through American Express® Experiences, Cardmembers have access to presale tickets, a ring-fenced ticket allocation, and access to the best tickets including the American Express VIP Summer Garden. In addition, American Express will be providing special benefits and experiences onsite throughout the festival.

And of course, Open House will return, offering a host of wonderful FREE activities between the weekends of music – free vibrant live music & entertainment, sensational open-air cinema nights, live sport showings, street food, pop up bars and loads for the family too, including the delightful Chickenshed Children’s theatre.

Alongside bringing fans the superstar artists they deserve, is a real commitment to Accessibility, Community and Sustainability that American Express presents BST Hyde Park is very proud of and strives to improve year on year.

In 2019, the event was awarded Gold on Attitude Is Everything’s Charter of Best Practice for its facilities for deaf and disabled fans – including accessible viewing areas, roaming drinks vendors, lowered counters, dedicated accessible entrances with shuttles from car parking, British Sign Language interpreters for all acts on The Great Oak Stage, accessible toilets at every toilet block, Hearing Induction Loops, free Personal Assistant tickets for all ticket types.  American Express presents BST Hyde Park is one of the few festivals that allows and provides facilities for guide dogs.

Community initiatives do not stop with our midweek programme either, it also includes interns from local colleges working with the team, local schools performing at Open House and much more.  And sustainability is at the heart of the festival with a green team advising fans on recycling, fuel from 100% renewable resources, 100% biodegradable food packaging, compostable paper cups across the site.  Artists are even advised on greener riders.  Real time monitoring in 2019 helped reduce energy use by 25% and we continue to find ways to be more and more environmentally friendly.

Related Posts