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Hard Rock International Partners With Sobel Westex to Launch Rock at Home Bedding and Bath Products

March 12, 2019

New Licensing Agreement Will Bring Popular Music Genre-Inspired Designer Textiles to Market

Hard Rock International today announced a partnership with Sobel Westex, the textile leader in hotels, resorts, spas, cruise lines and retail worldwide, that will strike a chord with music and designer groupies alike! The new Rock at Home collaboration gives music fans around the globe the opportunity to fine-tune their living spaces with stylish home goods inspired by music, including bedding, bath textiles, window treatments and beach towels.

The collaboration between Hard Rock International and Sobel Westex makes staging the home a seamless task. Hard Rock’s Rock at Home collection features luxurious bedding including comforters, sheet sets, throws and decorative accent pillows with a variety of sleek designs. The collections combine an array of premium accents including faux fur, sequins, velvet, and denim with plaid, Aztec, tie-dye and animal prints. Through the collection, fans can add country, rock and alternative music touches, as well as hip hop trends and accents that pop to create a home fit for a rock star.

“We are excited to collaborate with Sobel Westex to bring these trendy bedding, bath and beach products to consumers worldwide,” said Mark Linduski, Director of Licensing for Hard Rock International. “This fresh, unique collection of musically-inspired, designer textiles will appeal to customers of virtually every age range, music genre and lifestyle while aiding in our strategic initiative to expand retail distribution of the Hard Rock brand outside of our own retail properties.”

The high-quality Rock at Home designer textile collection will debut at the New York City Spring Textile Market from March 18 through March 21, 2019, before launching to consumers this fall.

“Our new, beautifully designed Rock at Home textile collection offers bedding, bath and window collections that truly let you feel and touch music at home,” said Michael Trampas, Executive Vice President for Sobel Westex. “Our ever-expanding creative product line exceeds the highest expectations in variety, quality, value and style, and we look forward to sharing the experience with Hard Rock.”

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at

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