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Hard Rock International Welcomes New President of Cafe Operations, Kim Boerema

HOLLYWOOD, Fla., April 12, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®. In his new role, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s world-famous branded retail merchandise business and grow the Hard Rock Cafe portfolio. Boerema will report directly to Chief Operating Officer of Hard Rock International Jon Lucas and work closely with direct reports, David Pellow, SVP of Operations at Hard Rock International and Anibal Fernandez, VP of Franchise Operations and Development, to establish alignment across the division and strengthen the Hard Rock Cafe brand.

“Kim joins Hard Rock with a remarkable track record and a wealth of experience in restaurant leadership, which we are confident will grow the Hard Rock Cafe brand,” said Jon Lucas, COO of Hard Rock International. “Kim’s vast experience and knowledge of the restaurant industry will bring a diverse set of skills to the team and provide crucial insight to the overall strategic operations for the Hard Rock Cafe division.”

Boerema has more than 33 years’ experience in the hospitality and restaurant industries. He most recently served as the CEO of Iron Hill Brewery and Restaurant, a scratch kitchen and brewery concept, and previously served as Chief Operating Officer at California Pizza Kitchen and Vice President at Texas Roadhouse. An achieved industry professional, Boerema earned his bachelor’s degree from the University of Northern Colorado.

Hard Rock Cafe is an internationally recognized, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. To satisfy the consumer’s ever-changing palate, Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more.

For additional information on Hard Rock Cafe, please visit To learn more about Hard Rock International, please visit

Development, to establish alignment across the division and strengthen the Hard Rock Cafe brand.

Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit or

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