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Hard Rock Offers "Come Together Experience" with Lionel Messi to Celebrate Unity™ by Hard Rock Global Loyalty Program

Lionel Messi join Hard Rock for a Unity Giveaway

HOLLYWOOD, Fla., June 3, 2024 /PRNewswire-HISPANIC PR WIRE/ -- In the latest in its "Come Together Experiences" international sweepstakes series, Hard Rock International is offering one lucky winner and three friends the experience of a lifetime to watch its global brand ambassador and cultural icon Lionel Messi play at an upcoming Inter Miami game. The unforgettable South Florida vacation is part of the company's new "Come Together" campaign featuring Messi along with other superstars including Noah Kahan, John Legend and Shakira, all in celebration of the global launch of the Unity by Hard Rock loyalty program.

The winner and their group will be treated to roundtrip airfare, ground transportation, a three-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood with tickets to a Major League Soccer Inter Miami CF home game. The package also includes four signed Messi jerseys, a $500 credit for spa and dining, a $200 Rock Shop gift card for additional Messi t-shirts, hoodies, joggers or other merch and a pool cabana. Fans can enter for a chance to score this amazing experience now through June 30, 2024 at

The sweepstakes is open to Unity by Hard Rock members (see details for eligibility). It's easy to register for the one-of-a-kind, complimentary loyalty program online or at participating Hard Rock locations. Unity by Hard Rock rewards members for doing the things they love across Hard Rock's portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world. The complimentary program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch and more. Members gain exclusive access to offers, promotions and rewards, as well as exclusive discounts to participating Hard Rock properties.

"Seminole Hard Rock Hollywood has become my favorite place to visit since joining the Inter Miami CF team," said Leo Messi, who can be seen strolling through the Hard Rock Cafe at the property in Hard Rock's "Come Together" spot. "My family loves to hang by the pool and of course grab my namesake Burger, Chicken Sandwich, and Kids Menu meals while we're there. I'm thrilled that some of my biggest fans will be able to have that same experience under the beautiful Florida sun and can see me and the team play, all while simply being part of the Unity by Hard Rock loyalty program."

"It's a pleasure to have Leo Messi as Hard Rock's brand ambassador and we're excited to welcome even more of his fans to our properties with this ultimate 'Come Together' experience with Messi," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International. "We've had a great reception to this effort and putting a spotlight on Unity by Hard Rock; we make it easy for the winner and all travelers to earn and redeem points across participating properties around the world anytime they dine, stay or play with us."

While staying on-site at The Guitar Hotel in Hollywood, the winners (and Messi fans dining at Hard Rock locations around the world) can order Messi's signature dishes from the Hard Rock Cafe menu including the:

  • Messi Burger: A double cheeseburger seasoned & seared medium-well, topped with provolone cheese, sliced chorizo, caramelized red onions, signature smoky sauce, with shredded lettuce and vine-ripened tomato, served on a toasted brioche bun. Diners can add a fried egg to it, the way Leo likes it.
  • Messi Chicken Sandwich: A crispy Milanesa-style chicken breast topped with melted provolone cheese, herbed aioli, fresh arugula and tomatoes, served on a toasted artisan bun. This dish is reminiscent of one of Messi's favorite Argentinian meals growing up.
  • Messi Kids Menu: Future soccer stars will love Messi's kid-friendly meals including the Messi X Burger and Messi Golden Chicken Sandwich, which come with a complimentary mini golden soccer ball toy, collectible poster and activity sheet with every meal.

Messi fans can also rep their favorite player with apparel and merch from The Messi Collection available at Rock Shop® and Hard Rock Cafe locations for hoodies, t-shirts, pins, hats and more in both adult and kid sizes. Visit to explore.

While entering for the Messi-focused Come Together Experiences sweepstakes, Unity by Hard Rock members can also enter to win a once-in-a-lifetime, all-inclusive vacation to the award-winning Hard Rock Hotel Maldives that features breathtaking rooms and villas on the water, watersports and diving excursions, a Rock Spa®, and 14 dine around options. One lucky winner and a guest will receive air travel and transportation for their 7-day, 6-night stay for an unforgettable tropical getaway. Entries close August 31, 2024.


About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for five consecutive years, and among the top Upper Upscale Hotels four times in five years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit or

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