Oracle Red Bull Racing and Hard Rock International are driving more excitement with the announcement that they have expanded their global alliance to bring the thrill of F1 racing to more fans worldwide.
The multi-year partnership between the iconic Hard Rock brand and championship-winning F1 team will see Hard Rock Hotels, Casinos and Cafes continue partnering with Oracle Red Bull Racing in a range of key roles as an Official Team Partner, including immersive and exhilarating experiences for fans like watch-parties focused on Grand Prix weekends across the 24-race calendar.
Hard Rock branding will also be featured more prominently on Oracle Red Bull Racing’s RB21 car, on the race suits of its drivers, defending F1 World Champion Max Verstappen and six-time Grands Prix winner Sergio Perez and on Team kit, including limited-edition items throughout the term.
From South Florida’s flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across 74 countries and more than 300 locations, Hard Rock’s portfolio of hotels, live venues for concerts, comedy shows, boxing and more, world-class cafes and casinos, provide an unrivaled global opportunity to bring entertainment to F1 fans, celebrate their passion for the sport and make Hard Rock venues the go-to race day destination around the world.
To kick off the next phase, as part of Hard Rock’s 25th annual PINKTOBER campaign to fundraise for breast cancer research through offerings and events, Oracle Red Bull Racing is proud to feature a special pink Hard Rock logo on the Mexico and Brazil Grand Prix cars and driver overalls, uniting speed, power and purpose. The entertainment powerhouse will present a once-in-a-lifetime auction of rare and exclusive items including autographed driver overalls signed by Max Verstappen and Sergio Perez, with proceeds split between Red Bull’s charity Wings For Life and the Hard Rock Heals Foundation towards organizations working to find a cure for breast cancer.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing said: “We are proud to extend our partnership with Hard Rock for an additional three years and are looking forward to continuing working together with such an exciting and iconic brand. Hard Rock doubling down on their commitment to the Team is testament to the unwavering partnership we have forged, and this solidifies what we have achieved with them over the past three years, both on and off the track. I have no doubt that we will continue to impress audiences around the globe, working together on more activations, and we look forward to seeing even more innovation and collaboration together over the course of the partnership.”
Jim Allen, Chairman of Hard Rock International said: “Over the last three years, Oracle Red Bull Racing has been with us for some of our largest launches and milestones, including the Hard Rock Beach Club at the F1 Miami Grand Prix, bringing dynamic experiences to our guests and fans around the world,” said “The extension of the partnership further solidifies Hard Rock’s presence in global sports alongside our allegiance with the Miami Dolphins and extensive partnership with international football phenomenon Lionel Messi.”
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
