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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Hotel & Casino Las Vegas Hits Pause…Vows To Return To Las Vegas

June 16, 2020

Hard Rock Cafe® on the Famous Las Vegas Strip Remains Open for Business and will Host a Facebook Live Stream Concert on Wednesday, June 17 LAS VEGAS, June 16, 2020 /PRNewswire/ — Just as the city’s famed “Welcome to Fabulous Las Vegas” neon sign says “Drive Carefully – Come Back Soon,” two of five 53′ semi-trucks were photographed…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

May 13, 2020

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

December 03, 2019

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…