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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Keith Sheldon Announced as President of Entertainment for Hard Rock International, Seminole Gaming

June 25, 2020

Sheldon Brings a Proven Track Record of Success in the Entertainment Industry to the Position HOLLYWOOD, Fla., June 25, 2020 – Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new…

Hard Rock Hotel & Casino Las Vegas Hits Pause…Vows To Return To Las Vegas

June 16, 2020

Hard Rock Cafe® on the Famous Las Vegas Strip Remains Open for Business and will Host a Facebook Live Stream Concert on Wednesday, June 17 LAS VEGAS, June 16, 2020 /PRNewswire/ — Just as the city’s famed “Welcome to Fabulous Las Vegas” neon sign says “Drive Carefully – Come Back Soon,” two of five 53′ semi-trucks were photographed…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

May 13, 2020

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Hard Rock International Names Dj Khaled First Artist Residency of 2020

January 23, 2020

DJ Khaled will kick off eight-date residency with a High Octane Performance at DAER Nightclub at Guitar Hotel® at Seminole Hard Rock Hotel & Casino Hollywood during the big game weekend Sunday, February 2 HOLLYWOOD, Fla. – January 23, 2020 – Hard Rock International has announced today its first artist residency of 2020 with Grammy…

Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

December 03, 2019

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…