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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Hotels Launches Its “Unleashed” Pet Program For Fourlegged Guests

April 15, 2021

Participating Hard Rock Hotels are Rolling Out the Red Carpet to Welcome Guests and Their Pets HOLLYWOOD, Fla., April 15, 2021 /PRNewswire/ — Today, Hard Rock Hotels announces its new program geared toward guests’ furry, four-legged friends. The new Unleashed program allows for pets to sit back, relax and enjoy the same luxury hotel experience as their owners…

Seminole Hard Rock Recognized as a U.S. Best Managed Company

April 13, 2021

First Privately-Owned Gaming Company to Earn U.S. Best Designation HOLLYWOOD, Fla. (April 13, 2021) – Seminole Hard Rock has been recognized as a 2021 U.S. Best Managed Company, the first time a privately-owned gaming organization has been awarded the U.S. Best distinction. The 2021 designees are U.S. private companies that have demonstrated excellence in strategic…

Hard Rock International Welcomes New President of Cafe Operations, Kim Boerema

April 12, 2021

HOLLYWOOD, Fla., April 12, 2021 /PRNewswire/ — Hard Rock International, owner of one of the world’s most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®. In his new role, Boerema will provide leadership and strategic oversight to company-owned and franchise cafes, drive Hard Rock’s world-famous branded retail merchandise business…

Seminole Hard Rock Named Top “Employer of Choice” in Gaming Industry; One in Three Respondents Ranked It Highest Among 34 Brick and Mortar Casino Companies With First Place Finish Five of the Past Six

March 23, 2021

Hard Rock Online Casino Voted Employer of Choice among iGaming and Mobile Sports Betting Organizations HOLLYWOOD, Fla., March 23, 2021 /PRNewswire/ — Casino Gaming Industry Executives have once again voted Seminole Hard Rock as the top “Employer of Choice” in the gaming industry, according to results of the latest Casino Gaming Executive Satisfaction Survey, which rated 34 casino…

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership

March 05, 2021

Sports Illustrated Swimsuit and Hard Rock® Enter into a Multi-Faceted Strategic Partnership New York, NY – March 1, 2021 – Sports Illustrated Swimsuit and Hard Rock International have joined forces to to amplify strategic opportunities for each of these pop culture institutions including the creation of new and unique content opportunities. Hard Rock’s integrated resort…