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Unity by Hard Rock
One Program. Endless Experiences.
  • Exclusive Member Rates: Get the best deals on hotels and resorts.
  • VIP Access: Unlock early offers and special perks.
  • Earn Everywhere: Hotels, dining, gaming, shops, and more.
  • Special Rewards: Redeem points for unforgettable experiences.
Unity by Hard Rock Cards

Play on the GoGaming goes mobile. Experience sports betting and casino games on the go.

Hard Rock Games brings the brand’s signature energy into social gaming with games designed for fun, rewards, and nonstop entertainment.

  • Six unique apps spanning casino favorites and casual fun
  • Free to play on mobile and online anytime, anywhere
  • More ways to engage with the Hard Rock world through Unity™
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Hard Rock Bet delivers the thrill of sports betting and online casino play, powered by 50 years of legendary entertainment.

  • Fast, seamless sports betting and casino gameplay
  • Iconic Hard Rock energy in every play
  • Designed for fun, excitement, and big-win moments
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Legends Who Rock With Us

We team up with amazing ambassadors and partners who share our passion for creating unforgettable Hard Rock experiences around the world.

Our History

Hard Rock started with a single cafe in London's Mayfair in 1971. Today, guided by the Seminole tribe of Florida, we've grown into hotels, casinos, dining, and experiences across 68 countries.

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Latest Stories

Stay up to date with new openings, partnerships, and announcements from across the Hard Rock world.

HARD ROCK CASINO TEJON BREAKS GROUND ON NEW HARD ROCK HOTEL AS PART OF A $725M EXPANSION

Hard Rock Hotel & Casino Tejon Rendering. Credit: Hard Rock Casino Tejon

Images, B-roll footage from the groundbreaking ceremony, and renderings are available here.

The Tejon Indian Tribe and Hard Rock International today celebrated the groundbreaking of the next major phase of Hard Rock Casino Tejon, a more than $725 million investment that will transform the property into Hard Rock Hotel & Casino Tejon, a full-service resort and entertainment destination.

Tribal leaders, Hard Rock executives, elected officials, community leaders and project partners gathered at the property today to commemorate the start of construction on the expansion, which will add a 406-room hotel, expanded gaming, new dining and entertainment offerings, convention and meeting space, resort-style pools and a full-service Rock Spa® with an anticipated opening of Summer 2028.

The project is expected to create more than 1,500 construction jobs during development, representing another significant investment in jobs, tourism and economic activity in Kern County and the Southern San Joaquin Valley.

“Today marks another historic milestone for the Tejon Indian Tribe and the vision we have worked generations to achieve,” said Octavio Escobedo III, Chairman of the Tejon Indian Tribe. “Hard Rock Casino Tejon has already created jobs, opportunity and economic benefits for our Tribe and the surrounding community. This next investment builds upon that success and brings us closer to our long-term vision of creating a world-class resort destination that will serve our guests, strengthen our regional economy and create opportunities for generations to come.”

The centerpiece of the expansion will be a Hard Rock Hotel, offering a range of king and double-queen accommodations including 119 suites complemented by resort style pools and a Rock Spa®. The hotel will complement an expanded collection of resort, dining, gaming, meeting and entertainment amenities.

The expansion will include:

  • 406 hotel rooms, including 119 suites
  • 900 additional slot machines, bringing the property to 3,000 slots
  • Addition of Council Oak Steaks & Seafood
  • Two additional dining outlets in The Marketplace
  • A new Center Bar
  • Multi-use convention and event space, including three smaller meeting and conference rooms, pre-function space and an outdoor event lawn
  • Two resort-style pools featuring cabanas and daybeds
  • Rock Spa®, featuring 13 treatment rooms

“This groundbreaking represents an exciting next chapter for Hard Rock Casino Tejon,” said Mike Bean, Property President of Hard Rock Casino Tejon. “In less than a year, this property has established itself as a premier gaming and entertainment destination in California. The addition of the hotel and these exceptional resort amenities will allow us to elevate the guest experience even further, attract visitors from across California and beyond, and create a true destination resort that reflects the energy, hospitality and entertainment Hard Rock is known for around the world.”

The addition of the hotel and amenities will create 1,500 construction jobs as well as an additional 350 permanent positions, bringing Hard Rock Hotel and Casino  to over 1,700 permanent positions.

The expansion follows the successful opening of Hard Rock Casino Tejon in November 2025. Located on Tejon Indian tribal land in Mettler, less than 15 miles south of Bakersfield, the property has quickly become a major entertainment and tourism destination for Kern County and California’s Southern San Joaquin Valley.

Construction on the expansion begins immediately following today’s groundbreaking ceremony. Additional details regarding the project, including construction milestones and the anticipated opening timeline, will be announced as development progresses.

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About Hard Rock Casino Tejon

Since its opening, Hard Rock Casino Tejon has positioned itself as a premier entertainment destination along the I-5 corridor, just 90 minutes north of Los Angeles. The property features 150,000 square feet of gaming space, 2,100 slot machines, over 60 table games, and multiple dining destinations, including the iconic Hard Rock Cafe, The Marketplace, Deep Cut Steak | Seafood and YouYu.

The entertainment venue is located less than 15 miles south of Bakersfield, on Tejon Indian tribal land in Mettler, situated at the southernmost tip of California’s Southern San Joaquin Valley and nestled near the base of the historic Grapevine Mountain Pass that connects Southern California to the Central Valley. This region of the San Joaquin Valley is home to one of the most productive agricultural counties in the country and is the center point of the state with access to the Central Coast and both Northern and Southern California within a couple hours’ drive.

About Hard Rock® 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.  

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

Media Contacts
Jimmy Yee – Yankee Communications – jyee@yankeecommunications.us
Aurora Olivetti – Murphy O’Brien Public Relations – hardrocktejon@murphyobrien.com
Kathy DeGolia – Hard Rock Casino Tejon – kathy.degolia@hrhctejon.com

Rendering of Hard Rock Hotel Tejon
Seminole Hard Rock Hotel & Casino Hollywood Unveils ‘Zona de Fuego’ Florida’s First Fully Integrated Latin Gaming & Entertainment Experience

Hollywood, Fla. — Seminole Hard Rock Hotel & Casino Hollywood today unveiled Zona de Fuego, Florida’s first fully integrated Latin gaming and entertainment experience, during an exclusive preview held as part of its Hispanic Heritage Month celebration, “My Rhythm. My Flavor. ¡Mi Gente!”

The launch builds on the resort’s broader commitment to the Latin community, with more than 75 Latin artist performances and Latin-focused events and concerts on property in 2026 alone. Hard Rock Live’s lineup includes upcoming performances by Ricky Martin, Dalvin La Melodia, Marcello Hernandez, Grupo Niche and Menudo. The resort also hosts the popular “Noches de Neon” pool parties several times a year and plans to continue the series. Ongoing culinary pop-ups featuring Michelin-starred Latin chefs showcase Latin America’s diverse flavors and culinary traditions. Guests can also look forward to Sabores de Las Americas, a Latin food festival taking place Nov. 14.

Joined by several world-renowned Latin music artists, influencers and media personalities for the first bet, President of Seminole Hard Rock Hotel & Casino Randy Morton stated, “Zona de Fuego represents an evolution of Seminole Hard Rock Hollywood’s multicultural entertainment offerings while strengthening our longstanding connection to the Hispanic community. We created an exciting and welcoming destination that celebrates the energy, diversity, and cultural influence of South Florida’s Hispanic community while bringing guests together through gaming, music, food, and shared experiences.”

Inspired by Miami’s global Latin identity, Zona de Fuego brings the energy, culture and sense of belonging of “Mi Gente” to the casino experience.

The zone comes to life through iconic memorabilia from Latin music stars and custom bilingual table felts. At the heart of the experience are bilingual dealers who can engage with guests in English and Spanish, creating an inclusive and welcoming experience for seasoned players and newcomers alike. Nearly 35% of the property’s team members identify as being of Latin descent.

Zona de Fuego features nine live-action bilingual gaming tables offering Spanish 21, blackjack, roulette, Casino War, Double Down Madness and Ultimate Texas Hold’em. Latin DJs and high-energy nightlife extend from L Bar onto the casino floor, creating a seamless connection between gaming and entertainment. Curated cocktail specials complement the experience.

As with all gaming offerings at Seminole Hard Rock Hollywood, Zona de Fuego reflects Hard Rock International’s and Seminole Gaming’s commitment to responsible gaming. This commitment is central to the resort’s approach to providing welcoming gaming and entertainment experiences.

Zona de Fuego will operate Thursday through Saturday beginning at 8 p.m. For more information, visit https://casino.hardrock.com/hollywood/espanol/descubre-tu-ritmo.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live named Casino/Resort Venue of the Year at the 2025 Pollstar Awards, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.

Media Contacts

Bitner Group Public Relations

Mayra Hernandez, (954) 309-9606, mayra@bitnergroup.com

Seminole Hard Rock Hotel & Casino’s dedicated bilingual dealers and hosts celebrate the launch of Zona de Fuego.