Experience All of Hard Rock

New ‘Chance’ campaign, research partnerships and player health innovations continue to advance positive play across the gaming industry

HOLLYWOOD, Fla. – Hard Rock International and Seminole Gaming are recognizing Responsible Gambling Education Month (RGEM) through the company’s responsible gambling program, PlayersEdge, by highlighting new initiatives, research partnerships and education programs that continue to advance positive play and inform decision-making.

RGEM is an annual September campaign led by the American Gaming Association (AGA) to promote gambling literacy, evaluate team member training, and increase awareness of problem gambling resources. Using a segmented education strategy, PlayersEdge supports all player profiles from new and casual players to seasoned regulars. The program combines player education, team member training, research, and intervention resources to ensure guests practice healthy gambling habits, while supporting those at risk for problem gambling.

Responsible gambling education has been integrated into Hard Rock Casino and Seminole Gaming team member training since 2021 and continues to evolve through partnerships with researchers, healthcare professionals and industry organizations.

“Responsible gambling is about empowering players, team members and guests with knowledge, research and support so they can make informed choices that work for them,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International and Seminole Gaming. “Through PlayersEdge, we continue to invest in innovative education, research and training initiatives that help advance positive play while strengthening our ability to support guests who may need assistance.”

Hard Rock and Seminole Gaming’s efforts continue to expand programming reach and impact:

• ‘Chance’ Campaign: Introduced across Hard Rock Casinos during RGEM, the new ‘Chance’ Campaign helps players better understand one of gambling’s most fundamental concepts: chance itself. Built around the insight that many players believe outcomes can be predicted or influenced, the campaign reinforces a simple message: you can’t control chance, but you can control how you play. For more information on the ‘Chance’ Campaign, visit https://playersedge.org/RGEM2026.
• Almond Digital Health App Pilot: Hard Rock International piloted the Almond Digital Health App at Hard Rock Casino Cincinnati as a digital extension of the PlayersEdge program. The three-month pilot provided guests and players with access to a multilingual, anonymous platform designed to support healthier gambling behaviors and connect individuals with additional resources and support options. Building on the pilot’s positive reception, Hard Rock is evaluating opportunities to continue the program in Cincinnati and exploring expansion access to additional Hard Rock Casinos.
• Leadership through Collaboration: Hard Rock and Seminole Gaming became a founding member of the Better Gambling Forum, a multisector coalition seeking coordinated, evidence-based global responses centered on brain health, mental resilience and cognitive capital. As an initiative of the Brain Capital Alliance, in collaboration with the G7, the United Nations and the World Economic Forum, the Forum’s work focuses on creating a comprehensive framework to help all sectors involved in gambling.
• Research & Evidence-Based Practice: PlayersEdge continues to apply leading research into its program strategies. Working with Dr. Michael Wohl and his team at Carleton University, five Hard Rock and Seminole Gaming casinos will participate in research to better understand the experiences and perspectives of casino supervisors and managers who interact with players. The research, funded independently by the International Center for Responsible Gaming (ICRG), will provide insights into the organizational factors that may help or hinder the effective delivery of RG initiatives.

Amplified Impact

Hard Rock and Seminole Gaming recently released the latest Social Responsibility Report, Amplified Impact, highlighting how the company mottos continue to guide action across the organization and communities worldwide. The report includes additional information on responsible gambling, anti-human trafficking, environmental sustainability, team members & culture, and community impact.

To read the full Social Responsibility Report, or for more information on Hard Rock’s Social Responsibility, visit https://www.hardrock.com/social-responsibility.

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Media Contact
Jonathan Goldman, jonathan.goldman@omc.com

About Hard Rock^®

Hard Rock International (HRI) is one of the most globally recognized companies, with venues in nearly 80 countries and more than 300 locations, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 89,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

HOLLYWOOD, Fla. — Hard Rock International today announced that seven of its venues have been recognized in Pollstar's 2026 Top 25 U.S. Casino Venues ranking. Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood earned the No. 1 position for the second consecutive year. This designation for venues across the country reinforces Hard Rock's position as a leader in live entertainment, gaming, and hospitality.

Honored venues include:

·       Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood: Ranked No. 1 for the second consecutive year, this 6,600-seat venue at the iconic Guitar Hotel has established itself as a leader in world-class entertainment with 77 live performances in the past seven months, grossing $53.2 million from more than 380,000 tickets sold – including Shakira's three 'Up Close & Personal' headline shows, The Eagles, Guns N’ Roses, Chris Stapleton and the Jonas Brothers. The venue hosts state-of-the art technical capabilities for A-list artists, award shows and sporting events. In addition, each entertainment experience can be seamlessly combined with the South Florida destination suite of amenities including live craps, roulette and retail sports betting and an expansive gaming floor with more than 2,500 slots, 200 table games and a 45-table poker room.

·       Hard Rock Live at Etess Arena, Hard Rock Hotel & Casino Atlantic City: Ranked No. 4 nationally with nearly $13.4 million in gross revenue from more than 97,000 tickets sold, this Atlantic City landmark is the Jersey Shore's premier destination for major headliners paired with premium gaming experiences. Recent performances have featured Rod Stewart, Nikki Glaser and The Chicks.

·      Hard Rock Live Sacramento at Fire Mountain: Ranked No. 10 nationally, this intimate Northern California venue generates over $5 million in annual gross revenue by combining distinctive concert experiences with Hard Rock's renowned casino and dining offerings. This year, the venue hosted Jefferson Starship and Myles Smith among others. Upcoming performances include Earth, Wind & Fire; Chance the Rapper; and Alice Cooper.

·       Hard Rock Event Center at Seminole Hard Rock Hotel & Casino Tampa: This top Florida regional hub ranked No. 11 with $4.5 million in gross revenue continues to expand its entertainment programming with world-class shows, gaming, and hospitality amenities that establish it as a major player in the state's concert venue landscape. In the past year, the venue hosted comedian Adam Ray, country star Maren Morris, and DJ and producer Fisher amongst a host of other talent for fans across generations.

·       Hard Rock Live Northern Indiana: Ranked No. 15 nationally with over $3.1 million in gross revenue, this premier Midwest venue serves as a regional leader in concert entertainment and gaming hospitality, drawing audiences from across the Great Lakes. In 2026, the venue hosted a mix of talented performers spanning multiple genres, including Boy George & Culture Club and Wiz Khalifa.

·       Hard Rock Live Rockford: Opened in 2024, this Illinois destination has rapidly established itself as a preferred Midwest venue, ranked No. 18 nationally and consistently delivering premium concert experiences alongside Hard Rock's distinctive gaming and dining environment. Since its opening, the venue has hosted a diverse mix of major concert headliners, comedians and special events, establishing itself as a dynamic destination for fans of all musical tastes. Throughout 2026, the venue brought diverse musical talent to the stage, from singer-songwriter Don McLean to blues guitarist Kenny Wayne Shepherd.

·       Hard Rock Live Bristol: Ranked No. 22 nationally, this Virginia venue demonstrates Hard Rock's strength in the Eastern regional market with strong audience appeal and consistent performance since opening in 2024. The venue has featured a wide variety of country, rock, pop, and comedy acts, from Blake Shelton and Foreigner to Boyz II Men and Gabriel Iglesias, appealing to diverse music interests and audiences.

Across its portfolio, Hard Rock hosts more than 40,000 live events annually and has built one of the industry's most distinctive entertainment destinations, pairing world-class concert venues with exceptional gaming, dining, and hospitality experiences that are uniquely Hard Rock, with music threaded through all touchpoints.

“Entertainment is at the heart of the Hard Rock brand, and this recognition underscores the strength of our venues, the talent of our teams, and fans who choose Hard Rock for unforgettable live music and comedy,” said Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming. “From coast to coast, we're proud to continue setting the standard for how entertainment enhances the overall player experience.”

Hard Rock is committed to creating experiences that bring fans, guests and communities together through the power of live entertainment. To find a show near you, visit entertainment.hardrock.com.

Media Contact
Jonathan Goldman, Jonathan.Goldman@omc.com

About Hard Rock^®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 89,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.