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Experience All of Hard Rock

From unforgettable stays to iconic dining and legendary entertainment. Hard Rock brings the energy to every experience.

Casinos

Thrilling gaming experience.

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Hotels & Resorts

Stay in style worldwide.

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Entertainment

Unforgettable shows and concerts.

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Cafes

Legendary dining, local flavors.

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Rock Shop

Get exclusive merch from the Rock Shop.

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Meetings & Celebrations

Legendary weddings & events.

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Unity by Hard Rock
One Program. Endless Experiences.
  • Exclusive Member Rates: Get the best deals on hotels and resorts.
  • VIP Access: Unlock early offers and special perks.
  • Earn Everywhere: Hotels, dining, gaming, shops, and more.
  • Special Rewards: Redeem points for unforgettable experiences.
Unity by Hard Rock Cards

Play on the GoGaming goes mobile. Experience sports betting and casino games on the go.

Hard Rock Games brings the brand’s signature energy into social gaming with games designed for fun, rewards, and nonstop entertainment.

  • Six unique apps spanning casino favorites and casual fun
  • Free to play on mobile and online anytime, anywhere
  • More ways to engage with the Hard Rock world through Unity™
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Hard Rock Bet delivers the thrill of sports betting and online casino play, powered by 50 years of legendary entertainment.

  • Fast, seamless sports betting and casino gameplay
  • Iconic Hard Rock energy in every play
  • Designed for fun, excitement, and big-win moments
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Legends Who Rock With Us

We team up with amazing ambassadors and partners who share our passion for creating unforgettable Hard Rock experiences around the world.

Our History

Hard Rock started with a single cafe in London's Mayfair in 1971. Today, guided by the Seminole tribe of Florida, we've grown into hotels, casinos, dining, and experiences across 68 countries.

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Latest Stories

Stay up to date with new openings, partnerships, and announcements from across the Hard Rock world.

Hard Rock Casino Tejon Names Mike Bean as Property President

Veteran tribal gaming executive brings decades of leadership experience to the Tejon Indian Tribe's property

Mettler, Calif. -The Tejon Indian Tribe and Hard Rock Casino Tejon today announced the appointment of Mike Bean as Property President. Bean joins Hard Rock Casino Tejon following his tenure as Chief Executive Officer of Morongo Casino Resort & Spa and will officially assume his new role on October 5.

Bean brings more than 30 years of experience in the gaming and hospitality industry, with much of his career spent in leadership roles within tribal gaming enterprises. His experience includes serving as Chief Executive Officer of Desert Diamond Casinos & Entertainment in Arizona, along with senior leadership roles at several major gaming and resort organizations.

"On behalf of the Tejon Indian Tribe, we are proud to welcome Mike Bean to Hard Rock Casino Tejon," said Octavio Escobedo III, Chairman of the Tejon Indian Tribe. "Mike understands tribal gaming and the responsibility that comes with leading an enterprise that supports a Tribal Nation and its future. He has built a reputation for developing strong teams, delivering operational excellence and creating exceptional experiences for guests and team members alike. We have accomplished a great deal in a short period of time, and with continued growth and new developments on the horizon, we are confident Mike is the right leader to guide our property into its next chapter."

"Mike's proven track record and deep experience in tribal gaming make him an outstanding fit for Hard Rock Casino Tejon. We're excited to welcome him to the Hard Rock family and look forward to working alongside him and the Tejon Indian Tribe as the property continues to grow," said Jeff Hook, COO of Hard Rock International.

Bean succeeds Chris Kelley, who guided the property through its opening and successful first year of operations. "We thank Chris for his leadership and dedication during an important period in our history, and we wish him continued success," said Chairman Escobedo.

During his first early weeks, Bean will focus on meeting team members, learning the operation and immersing himself in the culture that has driven the property's early success.

About Hard Rock Casino Tejon

Since its opening, Hard Rock Casino Tejon has positioned itself as a premier entertainment destination along the I-5 corridor, just 90 minutes north of Los Angeles. The property features 150,000 square feet of gaming space, 2,100 slot machines, over 60 table games, and multiple dining destinations, including the iconic Hard Rock Cafe, The Marketplace, Deep Cut Steak | Seafood and YouYu.

The entertainment venue is located less than 15 miles south of Bakersfield, on Tejon Indian tribal land in Mettler, situated at the southernmost tip of California’s Southern San Joaquin Valley and nestled near the base of the historic Grapevine Mountain Pass that connects Southern California to the Central Valley. This region of the San Joaquin Valley is home to one of the most productive agricultural counties in the country and is the center point of the state with access to the Central Coast and both Northern and Southern California within a couple hours’ drive.

About Hard Rock® 

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.  

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com

Media Contacts
Jimmy Yee – Yankee Communications – jyee@yankeecommunications.us
Aurora Olivetti – Murphy O’Brien Public Relations – hardrocktejon@murphyobrien.com
Kathy DeGolia – Hard Rock Casino Tejon – kathy.degolia@hrhctejon.com

Portrait of a middle-aged man wearing a navy blue blazer and light blue dress shirt. He is seated and facing the camera with a slight smile, against a plain dark studio background. The image has a clean, professional look suitable for corporate or busines
Hard Rock International Wins Land-Based Operator of the Year at 2026 Global Gaming Awards

Hard Rock executives celebrated winning the Land-Based Operator of the Year award at the 2026 Global Gaming Awards, Sept. 28, 2026, in Las Vegas. Pictured from left to right are: KPMG’s Rick Arpin; Hard Rock International's Jeff Hook, COO, and Sean Caffrey, President of Casino Development & Chief of Staff; NOVOMATIC’s Kathleen McLaughin; and Global Gaming Awards’ Mariya Savova.

HOLLYWOOD, Fla., September 29, 2026 — Hard Rock International was recognized as the Land-Based Operator of the Year at the 2026 Global Gaming Awards Americas in Las Vegas yesterday. One of the gaming industry's most respected honors, this marks the third time Hard Rock International has received the award, which recognizes the top-performing land-based casino operator for outstanding performance across its properties over the past year. All award winners were determined by a panel of 100 senior industry executives, and the voting process was independently adjudicated by KPMG US.

Judges underscored Hard Rock’s exceptional growth and operational excellence over the past 12 months. Highlights included the successful opening of Hard Rock Hotel & Casino Ottawa, Hard Rock’s first fully integrated resort in Canada, and continued progress at Hard Rock Hotel & Casino Tejon, which completed Phase One of development in Kern County, California, in November 2025. Looking ahead, Hard Rock continues to advance several transformative projects, including the iconic Hard Rock Hotel & Casino Las Vegas featuring a new 42-story guitar-shaped hotel tower on the Strip; Hard Rock Hotel & Casino Athens, the company’s landmark integrated resort development in one of Europe’s premier gateway cities; and Hard Rock at Metropolitan Park in Queens, New York, in partnership with Steve Cohen.

“We're honored to once again be recognized by the Global Gaming Awards Americas. This recognition demonstrates how Hard Rock has built an unmatched gaming experience rooted in 55 years of music heritage and motivates us to keep raising the bar for our valued guests around the world,” said Jeff Hook, Chief Operating Officer at Hard Rock International.

Hard Rock International was runner-up in two Global Gaming Awards categories: Responsible Business of the Year, recognizing the scale of Hard Rock's responsible gaming and social impact work; and Property of the Year for Hard Rock Casino Tejon, developed in partnership with the Tejon Indian Tribe, which opened last fall and features 150,000 square feet of gaming space just 90 minutes north of Los Angeles. The company also was shortlisted for awards in categories including Digital Operator for Hard Rock Bet and Customer Loyalty Program for Unity™ by Hard Rock, reflecting the breadth of the company's gaming operations.

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Media Contact

Jonathan Goldman, Jonathan.Goldman@omc.com

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 89,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

Five adults stand together on a stage at the Global Gaming Awards event. One man in the center holds a trophy while the others smile beside him. The backdrop features the text "GLOBAL GAMING AWARDS" and colorful cityscape illustrations. The setting appear