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Latest Headlines

2026 Impact 50 Honoree: Keith Sheldon

June 30, 2026

Hard Rock continues to diversify its entertainment offerings with new gaming properties in secondary and tertiary markets across the country while also remaining in the “big events business” with high-profile underplays and special one-offs.

KEITH SHELDON
Hard Rock International Mobilizes Immediate Meal Relief for Venezuela Earthquake Victims

June 29, 2026

Hard Rock Heals Foundation and Hard Rock Bet Fund 15,000 Meals Through World Central Kitchen as Hard Rock Cafe Caracas Serves 1,000 Fresh Meals Daily to Local Families.

Hard Rock Cafe Caracas team members prepare fresh meals
Hard Rock International Kicks Off Summer of Soccer with "All Teams. One Place." Campaign

June 09, 2026

Hard Rock International today unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi.

Soccer Fans
Gumball 3000 Kicks Off 27th Annual Rally at Seminole Hard Rock Hotel & Casino Hollywood with a Spectacular Route from Miami to Mexico City

May 29, 2026

Fueled by its fifth-year partnership with Hard Rock International, Gumball 3000 will kick off its 27th annual rally at Seminole Hard Rock Hotel & Casino Hollywood on Friday, June 5, at 9 a.m. with a celebration that is free and open to the public.

Hard Rock Logo
Hard Rock International and Mundo Planalto Celebrate Groundbreaking of Hard Rock Hotel Gramado

May 22, 2026

New development reinforces Gramado’s position as a premium tourism destination and expands Hard Rock’s presence in Brazil.

Hard Rock International and Mundo Planalto today officially celebrated the groundbreaking of Hard Rock Hotel Gramado