History In The Making
Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock's philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet.
Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and spans over 80 counties: Cafes, Casinos, Hotels & Rock Shops. Hard Rock is also known for its vast memorabilia collection, iconic brand partnerships & live performances and its Love All, Serve All approach to Philanthropy.
Historic
Memorabilia Collection
Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, including autographed guitars, costumes from world tours and rare photographs.
Brand Pillars
- Music
- Menu
- Merchandise
- Memorabilia
- Monument
- Mottos
We believe music is a language that brings the world closer together. It's part of our DNA.
From Legendary burgers to boozy milkshakes and everything in between, Hard Rock Cafe's menu is a crave-worthy experience accessible around the world.
It all began with out classic Hard Rock Tee. Now, our merchandising lines help our guests express themselves every day.
Starting with Eric Clapton's guitar, we choose to memorialize the greats - from past to present - on our walls.
Located in some of the most iconic locations around the globe, our monuments are recognizable by all.
They are what Hard Rock has been built on! Love All, Serve All, All is One, Take Time to Be Kind and Save the Planet.
Global Growth
Hard Rock continues to expand its global footprint, bringing world-class hospitality, gaming, and entertainment experiences to new markets around the world. Guided by our core values, we are building iconic destinations that celebrate culture, connect communities, and deliver unforgettable moments.
