Hard Rock Corporate

Miami, Fla. -- The FIFA World Cup 2026™ Miami Host Committee today announced a landmark collaboration naming Seminole Hard Rock Casino as an Official Miami World Cup 2026™ Host City Supporter, strengthening Miami's platform as a global destination for sport, culture, and world-class entertainment.

"The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole  Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors. "With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament."

As an Official Miami World Cup 2026 Host City Supporter, Seminole Hard Rock Casino will be present at the FIFA Fan Festival™ Miami at Bayfront Park, hosting an immersive pop-up experience where fans can engage with the brand, sign up for the Unity Rewards program, win prizes, and interact with the Seminole Hard Rock Casino through surprise promotions and live entertainment. The activation will run throughout the FIFA World Cup 2026™ period, from June 13 to July 5, 2026.

By offering a vibrant, high-energy environment that reflects the diversity and international spirit of South Florida, Seminole Hard Rock Casino will contribute to a complete and memorable FIFA World Cup 2026™ experience for visitors and residents alike at its landmark Seminole Hard Rock Casino Hollywood. The award-winning property is internationally recognized for its iconic skyline, expansive gaming floor, award-winning dining concepts, and renowned Hard Rock Live performance venue. The Seminole Hard Rock Casino location will play an active role in supporting the Miami Host Committee's Mobility Plan, including its expanded shuttle network, to enhance transportation access to the Miami Stadium.

During the FIFA World Cup 2026™, Seminole Hard Rock Casino Hollywood will host a curated lineup of themed events, live entertainment, and fan-focused programming designed to extend the excitement of the tournament beyond the stadium.

In addition, Seminole Hard Rock Casino will feature a branded presence across official FIFA World Cup 2026™ Miami activities through on-site experiences and collaborative initiatives aligned with tournament celebrations.

"Seminole Hard Rock Casino has always been about bringing people together through the power of music, entertainment, and unforgettable experiences," said Keith Sheldon, President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming. "As soccer fans gather in Florida for the FIFA World Cup 2026, we are thrilled to be part of the celebration and to create memorable fan experiences in Miami that capture the energy and global spirit of this historic event."

"Hosting the FIFA World Cup 2026 is about more than matches; it is about creating a complete destination experience for fans," said Rodney Barreto, Chairman of the FIFA World Cup 2026™ Miami Host Committee. "Seminole Hard Rock Casino's leadership in hospitality, live entertainment, and gaming will play an important role in energizing the region and extending the celebration throughout South Florida, helping us deliver an unforgettable experience for fans from around the world."

This collaboration underscores a shared commitment to delivering a dynamic and inclusive tournament atmosphere while generating lasting economic and cultural impact for South Florida. By combining the global stage of the FIFA World Cup 2026™ in Miami with one of the region's most iconic entertainment destinations, Miami continues to elevate its role as a Host City unlike any other in the world.

About Hard Rock® 

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.  

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

About the FIFA World Cup 2026™ Miami Host Committee

Working in partnership with FIFA and associated sports and municipal entities, the FIFA World Cup 2026™ Miami Host Committee was established to maximize opportunities and deliver an unmatched FIFA World Cup 2026™ experience that creates enduring economic, social, recreational, and cultural opportunities in communities throughout Miami-Dade County.

Free Ticket Registration Opens May 7 at Noon

WEST LONG BRANCH, N.J. -- The Bruce Springsteen Center for American Music and Hard Rock International are proud to announce A Native American Music Experience, a unique, free concert celebrating the rich history and enduring legacy of Indigenous music in America.  The concert, which will take place at Monmouth University’s Pollak Theatre on Wednesday, June 3 at 7:30 p.m., is part of the Springsteen Center’s week-long series of grand opening activities.  Hard Rock International, which is owned by the Seminole Tribe of Florida, is also supporting the American Music Museum and Bruce Springsteen Archives through financial contributions, memorabilia donations from its globally recognized collection of more than 89,000 authentic music artifacts, and partnership in the entertainment space.  

The Bruce Springsteen Center for American Music opens to the public on Sunday, June 7 at TIME.

“Indigenous music is foundational to the story of American music,” said Robert Santelli, founding executive director of the Springsteen Center.  “This concert kicks off our relationship with Hard Rock International, and reflects our mission to explore the full breadth of American music.  Our aim is to ensure that the voices and musical traditions of Indigenous artists are recognized, celebrated and better understood.”

“On behalf of the Seminole Tribe of Florida and Hard Rock International, we are proud to partner with the Bruce Springsteen Center for American Music to increase awareness and understanding of Indigenous music,” said Jim Allen, Chairman of Hard Rock International. “Seminole music and Native American music in general plays a major role in the history and culture of America and the world.”

The concert, A Native American Music Experience, will feature Indigenous artists from around the United States and Canada and performances of both traditional and contemporary music, including performers from the Seminole Tribe of Florida.  Among the artists performing are Gary Farmer and the Dish and Spoon Band, Pura Fe’, the Osceola Brothers, and the Julia Keefe Indigenous Big Band.

“A Native American Music Experience is part of the Springsteen Center’s ongoing efforts to present public programs that connect music to history, culture, and identity,” continued Santelli.  “Having Hard Rock as a partner allows the Springsteen Center the resources and support necessary to become an all-inclusive music institution.”

Tickets for A Native American Music Experience are free, though registration is required.  Registration will open at noon, Thursday, May 7, through the Springsteen Center’s website, springsteencenter.org.

About Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.  HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.