Hard Rock Corporate

BY THE NUMBERS: 7,000. The capacity of Hard Rock Live in Hollywood, Florida, which continues to put up arena-sized grosses, including Eagles’ May 13 show, which brought in $3 million.

FAV BAND AS A TWEEN: Grateful Dead

Hard Rock continues to diversify its entertainment offerings with new gaming properties in secondary and tertiary markets across the country while also remaining in the “big events business” with high-profile underplays and special one-offs.

“We have continued to play in the ‘big event business,’ hosting some of the industry’s top performers, including Pearl Jam, Shakira, Chris Stapleton, Eagles, Stevie Nicks, Andrea Bocelli, Guns N’ Roses, Jonas Brothers and Eric Church, in more intimate theater settings, which has positioned our venues among the top-performing and most celebrated in the world,” says Keith Sheldon, president of entertainment and brand for Hard Rock International and Seminole Gaming.

“Beyond the live entertainment business, we’ve also worked outside of the box on original content, including several streaming and broadcast specials.”

Standing out among the portfolio is the 7,000-capacity Hard Rock Live venue in Hollywood, Florida, which puts up arena-sized grosses at the company’s flagship resort property, known for the 450-foot-tall, 638-room Guitar Hotel.

Sheldon also notes the expansion of the Hard Rock Beach Club at the Formula 1 Miami Grand Prix, which he says has become “one of the premier entertainment activations in global sports.” Talent partaking in the festivities this year includes Zedd, Nelly, Marshmello and Kane Brown, among others.

“Consumers continue to prioritize experiences, but they are also becoming more intentional with spending, which means the experience itself has to truly deliver value and differentiation,” Sheldon says. “Our approach has been to stay flexible, diversifying our entertainment offerings, investing in partnerships and experiences that drive both visitation and loyalty, and continuing to leverage the global reach of the Hard Rock brand. We are fortunate to operate across multiple entertainment and hospitality verticals, which gives us the ability to adapt while continuing to invest in high-impact opportunities.”

HOLLYWOOD, Fla. – The company’s charitable arm, the Hard Rock Heals Foundation, together with Hard Rock Bet, is contributing $60,000 to fund approximately 15,000 meals through World Central Kitchen, a nonprofit known for quickly deploying chef-prepared meals to communities affected by natural disasters and humanitarian crises.

On the ground, Hard Rock Cafe Caracas team members are preparing and serving 1,000 fresh meals each day for nearby families and residents affected by the disaster. The Cafe is acting as a central distribution center alongside World Central Kitchen.

"In moments of crisis, our responsibility is to move quickly and compassionately to help people in need," said Jeff Hook, Chief Operating Officer for Hard Rock International and Hard Rock Heals Foundation Board member. "Through the Hard Rock Heals Foundation, Hard Rock Bet, World Central Kitchen and our dedicated team at Hard Rock Cafe Caracas, we are helping deliver nourishment, comfort and care to families facing an incredibly difficult recovery."

To support Venezuela earthquake relief, visit https://donate.wck.org/campaign/816248/donate.

Media Contact

Jonathan Goldman, jgoldman@golin.com

About Hard Rock Heals Foundation®
The Hard Rock Heals Foundation® is a registered 501(c)(3) charitable organization that oversees all philanthropic activities for Hard Rock International. Guided by the belief that music is a universal force for good, the Foundation funds health, wellness, disaster relief, and community-based programs that promote healing through music and kindness. Since launching its grant program in 2016, Hard Rock Heals Foundation has supported hundreds of local organizations making a lasting impact. For more information, visit www.hardrock.com/heals-foundation..

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.