Corporate Seminole Hard Rock Support Services Building

Hard Rock Corporate

With a massive global presence, Hard Rock International is one of the world's most globally recognized brands. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.

SENIOR LEADERSHIP COMMITTEE

As one of the world’s most globally recognized brands, our Senior Leadership Committee represents and supports all facets of Hard Rock International’s operations, growth, and culture. Learn more about this team below.

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DAVID HOENEMEYER
Chief Operating Officer, Seminole Gaming

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DEBORAH GENTRY DAVIS
Vice President of Human Resources, Hard Rock Casino Cincinnati

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EDWARD AGUILAR
General Manager Seminole Classic Casino

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Jeff Hook

JEFF HOOK
Chief Operating Officer, Hard Rock International

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JIM ALLEN
Chairman, Hard Rock International and Hard Rock Digital
Chief Executive Officer, Seminole Gaming
Former Chairman, American Gaming Association

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Keith Sheldon

KEITH SHELDON
President of Entertainment and Brand Management, Hard Rock International and Seminole Gaming

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STACY GALLOT
Assistant General Manager for Seminole Hard Rock Hotel & Casino Hollywood

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Stephanie Piimauna

STEPHANIE PIIMAUNA
Senior Vice President, People and Inclusion, Seminole Hard Rock Support Services

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TRACY BRADFORD
President of Seminole Hard Rock Support Services

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VINCENT ZAHN
Executive Vice President, Chief Financial Officer, Seminole Gaming, Hard Rock International

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Latest Headlines

Stay up to date on the latest announcements, press releases and happenings at Hard Rock.

Sully Erna Of Godsmack Brings “The Scars Foundation Celebrity Jam” to Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Fla. Thursday, Dec. 10 at 8 p.m.

Hollywood, Fla. – Sully Erna Of Godsmack brings ‘The Scars Foundation Celebrity Jam’ to Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood on Thursday, Dec. 10 at 8 p.m.

Tickets go on sale Tuesday, Oct. 12 at 10 a.m. and start at $156. Tickets are available at www.myHRL.com. Doors open one hour before show time. Additional fees may apply.

Led by Godsmack, the Celebrity Jam will feature special appearances by David Draiman of Disturbed, Nuno Bettencourt of Extreme, Brad Whitford of Aerosmith, and members of Staind, Three Days Grace. Additional artists and special guests will be announced.

Created as a celebration of music’s ability to connect, the concert will unite artists and fans around The Scars Foundation’s “Music Heals” message, with special collaborations celebrating music’s ability to connect, comfort and inspire. Proceeds will support the foundation’s work to reduce the stigma surrounding mental health, help prevent suicide, address addiction and encourage people experiencing emotional pain to seek help without fear, judgment or shame.

“The Scars Foundation was built around a simple truth: None of us should have to carry our pain alone,” Erna said. “After losing many friends and fellow artists to addiction and suicide, I knew I had to use my platform to help. Music gives people a place to feel understood, even in their darkest moments. On Dec. 10, we will stand together, share our stories and remind people that their lives and voices matter. Music heals, and when we use it to lift one another, it can help save lives.”

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About Hard Rock Live

Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood is South Florida’s premier entertainment venue. An investment of more than $125 million, the 7,000-person capacity indoor venue features clamshell-style seating, offering guests an intimate experience. In 2025, Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood was named Casino/Resort Venue of the Year at the 2025 Pollstar Awards. Designed by Scéno Plus, the 225,000-square-foot facility is equipped with state-of-the-art, in-house sound and lighting, large HD viewing screens and mobile-stage technology. With its advanced capabilities, Hard Rock Live can support some of the entertainment industry’s biggest performers, as well as nationally and internationally televised awards shows, sporting events, and more. A-list entertainers to perform at Hard Rock Live include The Rolling Stones, Metallica, Guns N’ Roses, Pearl Jam, Billy Joel, Shakira, and Dave Chappelle, among others.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live named Casino/Resort Venue of the Year at the 2025 Pollstar Awards, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at casino.hardrock.com/hollywood call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.

Media Contacts

Seminole Hard Rock Hotel & Casino Hollywood

Emily Cajigas, Public Relations Specialist, (754) 228-7563, emily.cajigas@seminolehardrock.com

Bitner Group Public Relations

Mayra Hernandez, (954) 309-9606, mayra@bitnergroup.com

Hard Rock Logo
Seminole Hard Rock Hotel & Casino Hollywood Unveils ‘Zona de Fuego’ Florida’s First Fully Integrated Latin Gaming & Entertainment Experience

Hollywood, Fla. — Seminole Hard Rock Hotel & Casino Hollywood today unveiled Zona de Fuego, Florida’s first fully integrated Latin gaming and entertainment experience, during an exclusive preview held as part of its Hispanic Heritage Month celebration, “My Rhythm. My Flavor. ¡Mi Gente!”

The launch builds on the resort’s broader commitment to the Latin community, with more than 75 Latin artist performances and Latin-focused events and concerts on property in 2026 alone. Hard Rock Live’s lineup includes upcoming performances by Ricky Martin, Dalvin La Melodia, Marcello Hernandez, Grupo Niche and Menudo. The resort also hosts the popular “Noches de Neon” pool parties several times a year and plans to continue the series. Ongoing culinary pop-ups featuring Michelin-starred Latin chefs showcase Latin America’s diverse flavors and culinary traditions. Guests can also look forward to Sabores de Las Americas, a Latin food festival taking place Nov. 14.

Joined by several world-renowned Latin music artists, influencers and media personalities for the first bet, President of Seminole Hard Rock Hotel & Casino Randy Morton stated, “Zona de Fuego represents an evolution of Seminole Hard Rock Hollywood’s multicultural entertainment offerings while strengthening our longstanding connection to the Hispanic community. We created an exciting and welcoming destination that celebrates the energy, diversity, and cultural influence of South Florida’s Hispanic community while bringing guests together through gaming, music, food, and shared experiences.”

Inspired by Miami’s global Latin identity, Zona de Fuego brings the energy, culture and sense of belonging of “Mi Gente” to the casino experience.

The zone comes to life through iconic memorabilia from Latin music stars and custom bilingual table felts. At the heart of the experience are bilingual dealers who can engage with guests in English and Spanish, creating an inclusive and welcoming experience for seasoned players and newcomers alike. Nearly 35% of the property’s team members identify as being of Latin descent.

Zona de Fuego features nine live-action bilingual gaming tables offering Spanish 21, blackjack, roulette, Casino War, Double Down Madness and Ultimate Texas Hold’em. Latin DJs and high-energy nightlife extend from L Bar onto the casino floor, creating a seamless connection between gaming and entertainment. Curated cocktail specials complement the experience.

As with all gaming offerings at Seminole Hard Rock Hollywood, Zona de Fuego reflects Hard Rock International’s and Seminole Gaming’s commitment to responsible gaming. This commitment is central to the resort’s approach to providing welcoming gaming and entertainment experiences.

Zona de Fuego will operate Thursday through Saturday beginning at 8 p.m. For more information, visit https://casino.hardrock.com/hollywood/espanol/descubre-tu-ritmo.

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private “Bora Bora” style cabanas; more than 20 food and beverage outlets; a 26,000 square-foot retail promenade; 120,000 square feet of premier meeting and convention space; and an expansive gaming floor with more than 2,500 slots, more than 200 table games and a 45-table poker room. In 2023, the casino launched live craps, roulette and retail sports betting, offering 10 craps tables, 20 roulette tables, and sports betting locations including both electronic kiosks and kiosks with live sports betting agents. Introducing the new games is a historic milestone that immediately puts Florida in the same league as the world’s great gaming destinations. Hard Rock Live named Casino/Resort Venue of the Year at the 2025 Pollstar Awards, highlights A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com call 1 (800) 937-0010 or follow us: Facebook: @HardRockHolly, X: @HardRockHolly, Instagram: @HardRockHolly.

Media Contacts

Seminole Hard Rock Hotel & Casino Hollywood

Emily Cajigas, Public Relations Specialist, (754) 228-7563, emily.cajigas@seminolehardrock.com

Bitner Group Public Relations

Mayra Hernandez, (954) 309-9606, mayra@bitnergroup.com

Seminole Hard Rock Hotel & Casino’s dedicated bilingual dealers and hosts celebrate the launch of Zona de Fuego.
Seminole Tribe
of Florida

Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.

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FRANCHISE DEVELOPMENT OPPORTUNITIES

Hotel Development

Since 2015, Hard Rock has seen 250% in hotel & resort portfolio growth.

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Cafe Development

Hard Rock owns, operates and franchises Cafes in iconic cities across the globe.

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Casino Development

Hard Rock has solidified it’s place as one of the world’s leading casino operators.

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More Than
Just a Job

Making up this cultural icon, with more than 60,000 Hard Rockers, over 300 venues (including cafes, hotels. casinos, rock shops, live music venues and ecommerce in 70 countries, Hard Rock International (HRI) is one of the most globally recognized companies.

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Hard Rock Hotel & Casino Employees
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Hard Rock Hotel & Casino Employees
Social
Responsibility

Since 1971, our mission at Hard Rock has been to “do well by doing good” in our Local and Global communities, In a world where Corporate Philanthropy has become a new business strategy for many organizations, we are proud to say that our pursuit to Love-All – Serve All has been part of our DNA since DAY 1.

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