About Hard Rock

Hard Rock and the Seminole Tribe of Florida: the perfect marriage of two kindred spirits. Hard Rock's philosophy has always been based on strong values, including the importance of being authentic and independent and a shared service for preserving our wildlife and protecting our planet.

History In the Making

First cafe opened at Old Park Lane, Mayfair, London, founded by two Americans Isaac Tigrett and Peter Morton in 1971. The Seminole Tribe of Florida purchased Hard Rock in 2007 which now has venues in more than 68 countries around the world.

History Timeline

Seminole Tribe of Florida

Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.

Memorabilia Collection

Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, including autographed guitars, costumes from world tours and rare photographs.

Our Memorabilia


Hard Rock Memorabilia

Rare Autographed Items at Hard Rock

Slash (Guns 'n Roses)

Serving People & Our Planet

Our brand plants the roots of its global soul in every place we live. Hard Rock founders, Isaac Tigrett and Peter Morton, were two young Americans who brought together American food and rock ‘n’ roll in London, heart of the world’s music scene in 1971. They wanted a cafe that embraced everyone, whatever their background, to unify a world where “bankers did not hang out with bakers.”

Explore Our Mottos

Award Winning Performances

Hard Rock International is one of the most globally recognized brands and winning awards is a result of our commitment to our fans and employees.

Hard Rock Cafe Franchise Opportunities

Hard Rock International maintains over 80% favorable global brand recognition and has more than 250 + Cafe, Hotel, Casino, Live and Rock Shop venues in over 70 countries. Hard Rock continues to globally define what a lifestyle destination experience can be.