All Teams. One Place.

From match-day watch parties and limited-time menus to exclusive Messi experiences, collectible gear, and unforgettable hotel stays, Hard Rock is bringing fans around the world together for the biggest celebration in the game.

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Messi kicks off the celebration
with Hard Rock

From the suite to the pool, from the balconies to the fans cheering below, this is what All Teams. One Place. is all about.

FIND A CAFE

RESERVE A TABLE

HARD ROCK CAFEMatch Day Made Legendary

Come for the Messi Legendary Burger, stay for the match-day atmosphere. At Hard Rock Cafe, every fan has a seat, every team has a place, and every match feels bigger together.

NEW • LIMITED TIME

THE NEW MESSI LEGENDARY BURGER IS HERE

A limited-time Messi Menu favorite made for match day. Available at participating Hard Rock Cafes during the World Cup celebration.

See the Messi Menu

A stacked cheeseburger with multiple beef patties, fried onions, pickles, and tomato sits on a wooden board surrounded by golden French fries. Beside it stands a tall glassed drink with a foamy head, placed on a surface resembling a grass sports field. The background is dark and blurred, emphasizing the food and drink in the foreground. The glass features colorful text reading HARD ROCK 2026.

WHERE FANS GATHER

World Cup Watch Parties at Hard Rock Cafe

Catch the matches on the big screens with fans, food, drinks, and full match-day energy at participating Hard Rock Cafe locations throughout the tournament.

FIND YOUR CAFE

Promotional graphic for an ultimate watch party experience set on a lit football field at night. Bold white text reads "ALL TEAMS ONE PLACE THE ULTIMATE WATCH PARTY EXPERIENCE" with a colorful bar element. The Hard Rock name appears between the phrases "ALL TEAMS" and "ONE PLACE". Stadium floodlights and blurred turf in the background create an exciting sports viewing atmosphere.

HARD ROCK × MESSISHOP THE HARD ROCK MESSI COLLECTION

Explore official Hard Rock Messi Collecton inspired by the world’s biggest tournament.

ROCK SHOP • MESSI COLLECTION

MESSI BOMBER JACKET

A sleek everyday bomber with signature Messi detailing, lightweight comfort, and legendary No. 10 energy.

Shop Jacket

ROCK SHOP • MESSI COLLECTION

MESSI HOODIE

The white base keeps the blue and gold details crisp, pulling the full design together.

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ROCK SHOP • MESSI COLLECTION

MESSI RAGLAN TEE

Built around Messi’s global football presence, this tee is ready for fans following the road to 2026.

SHOP TEE

ROCK SHOP • MESSI COLLECTION

YOUTH FIT MESSI 2026 TEE

Built for young Messi fans: a game-day kids' tee with a lion graphic and "Messi 10" on the back.

SHOP YOUTH TEE

White short-sleeve t-shirt featuring the name MESSI and the number 10 printed on the back in bold blue lettering. Three gold stars appear beneath the number, suggesting achievement or championships. Colorful geometric stripes in blue and green decorate the lower side of the shirt. Additional small multicolored text is printed near the upper back neckline. The shirt is displayed on a plain white background, emphasizing the sporty design details.

ROCK SHOP • MESSI COLLECTION

CAPTAIN MESSI BACKPACK

Bold Captain Messi artwork meets lightweight functionality — ready for school, travel, or match day.

GET THE BACKPACK

ROCK SHOP • MESSI COLLECTION

LIMITED EDITION CAPTAIN MESSI LUNCHBOX

Limited-edition Captain Messi lunchbox with vibrant World Cup graphics and collectible appeal.

BUY THE LUNCHBOX

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LIMITED COLLECTIONWEAR YOUR COLORS

Country-inspired World Cup tees and Hard Rock fan gear built for match day. Select teams available.

USA Soccer V-Neck Tee in White

US $50.00

Shop USA Jersey

A young woman stands holding a classic black and white soccer ball at her side. She wears a white jersey with blue and red sleeves featuring the text "USA" and "Hard Rock" along with "New York" on the front. The outfit is sporty and casual, paired with light-colored pants against a clean white background. The overall scene emphasizes national pride and an energetic, athletic lifestyle.

Colombia Soccer V-Neck Tee in Yellow

US $50.00

Shop Colombia Jersey

Germany Soccer V-Neck Tee in White

US $50.00

Shop Germany Jersey

Japan Soccer V-Neck Tee in White

US $50.00

Shop Japan Jersey

A young woman stands against a plain white background wearing a white sports jersey with red accents. Bold red Japanese characters and a large red circle are printed on the front of the shirt. She is also dressed in dark pants and accessorized with jewelry, including bracelets and earrings. The overall look suggests casual, sporty streetwear with a minimalist studio setting.

Argentina Soccer V-Neck Tee in Blue

US $50.00

Shop Argentina Jersey

A person stands facing forward wearing a light blue Argentina soccer jersey. The shirt features the word "ARGENTINA" across the chest with additional decorative graphics including a stylized sun motif. The individual has medium-length hair and their face is blurred for anonymity. The background is plain white, drawing attention to the sportswear and its colors.

Mexico Soccer V-Neck Tee in Green

US $50.00

Shop Mexico Jersey

A woman wearing a green Mexico soccer jersey stands against a plain white background. The shirt features the words "MEXICO" and "Hard Rock" on the front. She rests one hand on her hip while the other holds a classic black and white soccer ball at her side. The overall scene emphasizes team spirit and casual sports fashion.

Spain Soccer V-Neck Tee in Red

US $50.00

Shop Spain Jersey

A person stands facing forward wearing a bright red Spain soccer jersey with yellow accents. The shirt prominently displays the word "SPAIN" across the chest and the Hard Rock text and circular graphic below. The individual has long hair and is dressed casually with green cargo pants and bracelets on one wrist. The background is plain white, keeping focus on the sports jersey and casual streetwear style.

Brazil Soccer V-Neck Tee in Yellow

US $50.00

Shop Brazil Jersey

A young woman stands against a plain white background wearing a bright yellow Brazil soccer jersey. The shirt features green and blue accents with the word "BRAZIL" prominently displayed across the chest. Additional text reading "Hard Rock" appears below the main lettering. She pairs the jersey with a dark denim skirt and has one hand resting on her hip, creating a casual, sporty look.

England Soccer V-Neck Tee in White

US $50.00

Shop England Jersey

A person stands facing forward wearing a white England football-style jersey with red accents. The shirt prominently features the words "ENGLAND" and "Hard Rock" on the front, along with a circular emblem near the shoulder. The individual has long dark hair tied back and is dressed casually with loose green pants and bracelets. The background is plain and light, keeping focus on the jersey and its sporty, casual style.

Portugal Soccer V-Neck Tee in Red

US $50.00

Shop Portugal Jersey

A person stands against a plain light background wearing a bright red Portugal Hard Rock soccer-style jersey. The shirt features green trim on the collar and sleeves with white text reading "PORTUGAL" and "Hard Rock" on the front. The subject has curly hair and is shown from about mid-thigh up, with their face blurred for privacy. The overall look is casual and sporty, with the vivid red and green colors standing out prominently.

SHOP LIMITED COLLECTION

HARD ROCK HOTELSMessi Moments, Made for the World Cup

Step into the Messi experience at Hard Rock Hotel New York and The Guitar Hotel at Hard Rock Hollywood, FL — book a limited-time Legendary Suite, and take home official Messi × Hard Rock gear that lasts long after the final whistle.

HARD ROCK HOTEL NEW YORK

MESSI LEGENDARY SUITE NEW YORK

Stay steps from the energy of Manhattan in a limited-time Messi-inspired suite, made for fans celebrating the World Cup in New York.

Book Your Stay

Explore Suite

SEMINOLE HARD ROCK HOTEL & CASINO HOLLYWOOD

MESSI LEGENDARY SUITE HOLLYWOOD

Experience an immersive Messi-inspired swim-up suite at The Guitar Hotel, with exclusive amenities, memorabilia, and luxury service.

Call to Book

Explore Suite

SWEEPSTAKES

ENTER FOR THE ULTIMATE MESSI EXPERIENCE

Win a once-in-a-lifetime World Cup experience with Hard Rock, including exclusive Messi moments and a stay at Seminole Hard Rock Hotel & Casino Hollywood.

No purchase necessary. Sweepstakes details, dates, eligibility, and prize inclusions should be managed in the linked rules page.

ENTER NOW

OFFICIAL RULES

PLAY ALONG FROM ANYWHERE

Keep the World Cup energy going with free tournament-themed play in the Hard Rock Social Casino app. Play daily for a chance to earn entries toward the $4,500 giveaway.

Free Social Casino