The Hard Rock Heals Foundation is a 501c(3) founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place by serving people and our planet.
The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. The Hard Rock Heals Foundation provides grants and assistance to health and wellness, disaster relief, humanitarian causes and more around the world. All funds raised through Hard Rock’s various philanthropic efforts at cafes, hotels, casinos and other venues will be used to support global and local efforts that align with Hard Rock’s core values of philanthropy and giving.
The Hard Rock Heals Foundation initiatives include an exclusive merchandise collection, philanthropy- driven Hard Rock Hotel suites which benefit the cause, casino programs, live music donations and much more.
Social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet, and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are. Today, more than 45,000 Hard Rock employees enact our mottos’ global values across 260 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes spanning 70 countries.
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 25 years ago. These unique designs are converted onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist's preferred charity.
Hard Rock's Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.