Jeff Hook

Jeffrey Hook is the Executive Vice President, Chief Operating Officer, and Secretary of Hard Rock International. In his position, Mr. Hook is responsible for the global operations of Hard Rock in addition to leading casino development and player development efforts.

Mr. Hook was most recently executive vice president and chief marketing officer Hard Rock International, where he successfully introduced Hard Rock’s global loyalty platform, Unity by Hard Rock. Hook previously led Hard Rock’s efforts in developing new casino locations around the world.  Under Hook’s leadership, Hard Rock added new casinos in New Jersey, California, Iowa, Indiana, Illinois and Canada and have casinos opening in Athens Greece and Las Vegas Nevada in the near future.

His 30 years of experience in the gaming industry have included leadership positions at Seminole Gaming, MGM, Boyd Gaming and Harrah’s Entertainment. Hook worked for Harrah’s Entertainment from 1994 to 2004 where he ascended from a property marketing manager to the Division Vice President of Marketing within 5 years and held marketing responsibilities over eight properties in the Midwest.  Mr. Hook was Regional VP of Marketing for MGM, where he introduced the company’s first tiered card program and developed a highly successful plane program.

Hook is a graduate of the University of Kansas in Lawrence with a Bachelor of Science degree in Journalism.