On June 14, 2021, Hard Rock turns 50 and that doesn’t happen every day. To mark this day, we share with you our new campaign. It is built on the principles that have guided Hard Rock since the beginning – providing a fresh approach and a call to our fans. We want to galvanize and inspire our guests around the world – those that live our values and search for others to join. It is this call to unite and to LIVE GREATNESS at its finest.
5 decades of music, fun, good food and one of a kind memories shared by our staff and fans. 50 years is a great milestone. Discover the moments that have charted our path.