Introducing Our Loyalty Program

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hotels, Cafes, Casinos, Rock Shops, and more.

Unity is live in over 150 participating locations and there are more to come!

HARD ROCK REWARDS MEMBERS: PLEASE READ
If you have questions regarding your membership, please call Customer Care at +1 (888) 519-6683 or email customercare@unitybyhardrock.com.

FREQUENTLY ASKED QUESTIONS

When dID Hard Rock Rewards end?: Hard Rock Rewards ended on July 11^th, 2022.

How is Unity different from Hard Rock Rewards?: You can now earn and redeem points across all participating Hard Rock and Seminole Gaming locations around the world, including cafes, hotels, casinos and Rock Shops. It's bigger, more flexible, and more comprehensive with everything Hard Rock has to offer, all in one place.

What are Unity Points and how do they work?: Unity Points are earned every time you game, purchase food, buy merchandise, or stay the night at one of our participating locations. Unity Points can be redeemed just like cash at any participating Hard Rock and Seminole Gaming location.

You can earn 3 Unity Points for every qualifying $1 spent in any participating cafe and non-casino hotel, and 1 Unity Point for every qualifying $1 spent on all other non-gaming spend in casinos. Unity Point earning rates for gaming at our casinos will vary at each casino based on your individual game play.

What are Tier Credits and how do they work?: Tier Credits are a measure of your progress toward your next Unity membership status. They are earned based on your total gaming or non-gaming qualifying spend in a calendar year (January 1st through December 31st).

You earn 1 Tier Credit for every qualifying $1 spent in participating cafes and non-casino hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Your Tier Credits will reset at the beginning of each calendar year.

How do Unity Tiers work?: There are 4 levels of Unity membership, based on how much you earn with Unity. Benefits increase as you move through the different Tiers. The four Unity Tiers are: Star, Legend, Icon, and X.

You can advance to the next Tier by earning Tier Credits through qualifying purchases at participating Hard Rock and Seminole Gaming locations. The higher your Tier, the better your benefits become.

Tier 1: Star……….0 Tier Credits (On Sign-up)
Tier 2: Legend…4,000 Tier Credits
Tier 3: Icon………15,000 Tier Credits
Tier 4: X……………Invite Only

Is Unity free of charge or is there an annual fee?: Membership is completely free.

Will my Hard Rock Rewards member number change?: Yes. On July 11^th, 2022, Hard Rock Rewards accounts will be retired and no longer be accessible. To activate your new membership account, please call 1 (888) 519-6683 or email us at customercare@unitybyhardrock.com.

Will we still receive Birthday vouchers?: Yes! You will still receive birthday offers if you have had some activity at a cafe in the past 12 months. We love when guests celebrate birthdays with us.

Is there an expiration date on any points we get?: Unity Points will expire if your account is inactive for 6 months (180 days). To keep Unity Points from expiring, you will need to make a qualifying purchase or book a hotel reservation for the future within the past 6 months (180 days). If you have any questions, please contact Unity Customer Care.

WILL THE NEW PROGRAM STILL TRACK VISITS?: Yes! We will continue to keep track of your unique history.

WILL THE OLD DATA/CURRENT VISITS ALL BE TRANSFERRED FROM REWARDS TO UNITY?: Yes. Your Unity account will include a map that shows all the Hard Rock locations that you have visited over time.

WILL ALL HARD ROCK LOCATIONS BE LISTED ON UNITY LIKE THEY ARE CURRENTLY ON REWARDS?: Yes. Participating locations will be visible online and identified by signage on property.

What if I have a Hotel Free Night coupon?: Existing Hotel Free Night Certificates have expired.

WILL THERE STILL BE MILESTONE PINS?: Yes, Milestone Pins will be part of Unity. Be on the lookout for more information about pins coming in the near future.

Will there be a UNITy app?: Yes! The Unity by Hard Rock app is available to download in 171 countries for Apple and Google.

Will the new Unity app track property visits?: Yes! The Unity App will keep a track of visit history to Cafes, Rock Shops, Hotels, Casinos and any other participating Hard Rock or Seminole Gaming properties.

Can I use my Rewards/Unity points or tier credits for real-money online gaming like the Hard Rock Sportsbook or free online games like the Hard Rock Jackpot Casino?: Unfortunately, no. Hard Rock's online gaming websites and apps are not participating in the Unity program, yet.

For additional information about the new Unity Loyalty Program, contact Unity Customer Care at +1 (888) 519-6683 or email us at customer_care@hardrock.com.