History In the Making

Peter Morton and Isaac Tigrett established the first Hard Rock Cafe in London in 1971. Today, Hard Rock International is one of the most globally recognized companies in the world and has venues in over 74 countries; Cafes, Casinos and Hotels. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.

Seminole Tribe of Florida

Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.

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Hard Rock's Brand Pillars

  • Music
  • Hard Rock Brand Pillar Music

    We believe music is a language that brings the world closer together. It's part of our DNA.

  • Menu
  • Hard Rock Brand Pillar Menu

    From rockin' burgers to boozy milkshakes and everything in between, Hard Rock Cafe's menu is a crave-worthy experience accessible around the world. 

  • Merchandise
  • group of young people each wearing a different Hard Rock tee

    It all began with out classic Hard Rock Tee. Now, our merchandising lines help our guests express themselves every day.

  • Memorabilia
  • Hard Rock Brand Pillar Memorabilia

    Starting with Eric Clapton's guitar, we choose to memorialize the greats - from past to present - on our walls.

  • Monument
  • Hard Rock Brand Pillar Monument

    Located in some of the most iconic locations around the globe, our monuments are recognizable by all.

  • Mottos
  • Hard Rock Brand Pillar Mottos

    They are what Hard Rock has been built on! Love All, Serve All, All is One, Take Time to Be Kind and Save the Planet.