Pinktober^® 2026

For 27 years, PINKTOBER has raised more than $15 million for breast cancer research and awareness. This October, embrace the power of pink and help create a space for unity, strength, and hope.

Join us in stepping up and staying Stronger Together.

PINKTOBER at Hard Rock Hotels

Honoring survivors and caregivers with a donation of 80 complimentary room nights at all-inclusive properties in Mexico and the Caribbean, plus live concerts, spa treatments and pink menu offerings worldwide.

Follow @hardrockhotels on Instagram for details.

PLAN YOUR NEXT STAY

Hard Rock PINKTOBER Collection

Tees, hoodies, and collectible pins featuring the winged pink ribbon and our Stronger Together message. Shop the PINKTOBER Collection now. A portion of the proceeds supports breast cancer research and awareness worldwide.

SHOP THE COLLECTION

Dine, Celebrate, and give back at Hard Rock Cafes

Pink menu items, live music events, and local fundraisers all month long. You can also add a donation at checkout with CRANK IT UP! A portion of the proceeds supports breast cancer research and awareness.

FIND A CAFE NEAR YOU

Take Part This October

Feel PINKTOBER come to life through experiential moments, community partnerships, and fundraising opportunities at participating Hard Rock Hotels, Cafes and Casinos. Offerings vary by location.

Live Music for a Cause

Local artists, survivor performances and benefit concerts, with a portion of the proceeds benefiting charity.

Wellness for a Cause

Pink manicures, body scrubs and other spa and wellness experiences, with a portion of the proceeds benefiting charity.

Go Pink With Us

Custom pink cocktails, mocktails and dishes, with a portion of the proceeds benefiting charity.

Rooms That Go Pink

Pink sheets, flowers and in-room amenities, with donations supporting breast cancer research and care.

Sweet Treats for a Cause

Pink desserts, brunch offerings and specialty coffee, with a portion of the proceeds benefiting charity.

Plan Your Next Destination

Fighting Breast Cancer,
With Hard Rock

Proceeds support the Hard Rock Heals Foundation and help fund breast cancer research, awareness, and related programs.

American Cancer Society: Advocacy, research and patient support programs.
American Indian Cancer Foundation: Education, prevention, early detection and support services.
Local charitable partners: Cancer-focused organizations around the world.

Give directly, or put your Unity™ Points toward the cause. Every contribution moves us forward together.

Donate Now

Donate Unity Points

MORE WAYS TO SUPPORT THE CAUSE

Purchase With A Purpose

Use your Unity™ by Hard Rock Mastercard® Credit Card throughout October and we contribute a portion of your proceeds, up to $75,000, to the Hard Rock Heals Foundation to support breast cancer awareness and research!¹

Learn More

Give Back at Hard Rock Casinos

This October, support individuals and families impacted by cancer through Change for Change. By donating the change portion of your redeemed gaming voucher, you can help raise awareness, support critical patient services and life-saving research, and bring hope to those facing a cancer diagnosis.

Find limited-time table game promotions, slot tournaments, and entertainment programs supporting Pinktober efforts throughout the month at a location near you.

Find a Local Casino

Spin For a Cure

Download Jackpot Planet and spin for your chance to win $4,500 cash. Every 50 spins earns an entry, and a portion of revenue supports Hard Rock Heals throughout October.

Download Now

Limited Edition Pinktober Retail Collection

Wear it, share it, and help fund the fight. A portion of the proceeds from the PINKTOBER Collection supports breast cancer research and awareness worldwide.

SEMINOLE RIBBON PIN

One hundred percent of net proceeds from pin sales will be donated to the American Indian Cancer Foundation to support its mission and programs benefiting Native communities.

Get The Pin

Graphic emblem pin featuring a prominent pink awareness ribbon wrapped around a circular design. The center contains the text "Hard Rock" on a maroon circle, surrounded by geometric patterns in pink, white, and maroon. The design appears on a clean white background, emphasizing the ribbon and central text. Overall, the image conveys a supportive, cause-related theme with bold, contrasting colors.

BABY DOLL TEE

A soft cotton baby doll tee in heavy metal gray featuring the winged pink ribbon and "Stronger Together" message, with a portion of every purchase supporting Hard Rock Heals Foundation.

Get The Tee

UNISEX CREW TEE

A 100% cotton crew tee featuring a winged pink ribbon set against a stylized city skyline, with a portion of every purchase supporting Hard Rock Heals Foundation.

Get The Tee

UNISEX FLEECE HOODIE

A comfortable pullover fleece with the winged pink ribbon and "Stronger Together" graphic across the back, with a portion of every purchase supporting Hard Rock Heals Foundation

Get The Hoodie

PINKTOBER 2026 PIN

A collectible pin featuring the winged pink ribbon on a "Stronger Together" backer card with your favorite city drop, with a portion of every purchase supporting Hard Rock Heals Foundation.

GET THE PIN

Shop The Collection

Join Us in Stepping Up

From dining to shopping to staying, every choice drives awareness and impact.

¹ Bread Financial is solely responsible for making the donation. Donation amount is based on 1% of net credit card sales during the event period. Offer limited to credit sales made by residents of the following states made in-state: AK, AL, AR, CA, CT, FL, KS, KY, MA, MD, MN, NH, NV, OH, OK, OR, PA, RI, SC, VA, WA, and WV.

Must be 21 years of age or older to gamble unless otherwise noted. Must be 18 years of age or older in Florida to participate in Bingo and Poker. Must be 18 years of age or older in the Dominican Republic. Must be 19 years of age or older in the Province of Ontario, Canada. Hard Rock offers PlayersEdge information to its patrons to encourage responsible gaming at all participating locations. Bet with your head, not over it. Gambling problem? In CA/IL/NJ: call 1-800-GAMBLER (426-2537); FL: call or text 1-833-PLAYWISE; IN: 1-800-994-8448; NV: 1-800-522-4700; OH: 1-800-589-9966; ON: ConnexOntario 1-866-531-2600; Punta Cana/VA: 1-800-MY-RESET.

Credit card offers are subject to credit approval.

Unity™ by Hard Rock Mastercard® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Pinktober® 2026