Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events around the globe that will benefit local breast cancer charities, from community driven local activations, to hands-on property activities.


Vivid hues of pink and brightly colored ribbons bring our 2019 PINKTOBER™ Collection to life. Join us in the fight as we donate 10% of all proceeds to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe. Shop exclusive “BRAVE” items including our limited-edition pin, bracelet, water bottle, t-shirt, hats and more at any participating Rock Shop® location or online.



Visit a Hard Rock Cafe around the globe to take part in fundraising activations benefitting local breast cancer charities from October 1st – October 29th. Events include live music, craft nights and other fundraisers. Check out what your local cafe is doing on the event calendar.

Participating Hard Rock Cafe® locations will feature a limited-time cocktail called “Drink Pink Punch” to generate awareness for breast cancer.

Make a reservation today & help us celebrate the 20th Anniversary of Pinktober.


Hard Rock Hotels & Casinos are going pink across the globe with its worldwide support of PINKTOBER®, with one-of-a-kind events and activations. From community driven local events to immersive on-property activations – here’s a glimpse at Hard Rock International’s PINKTOBER® programming:

Visit Hard Rock Hotel Desaru Coast and jam out with a custom pink Fender® Player Series Stratocaster when you stay in their pink suite with proceeds going to the Breast Cancer Support Group (Johor Bahru).

Both Seminole Hard Rock Hotel and Casino Hollywood and Tampa will be sponsoring their local American Cancer Society - Making Strides Against Breast Cancer Walk and Hard Rock Hotel & Casino Biloxi has a team in their local walk. Visit here to donate.