Pinktober® 2024

This year marks the 25th anniversary of the Hard Rock PINKTOBER® program in support of breast cancer awareness and research. Hard Rock International continues to champion this cause with its annual PINKTOBER® campaign throughout the month of October. Beginning October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation, charitable arm of Hard Rock, with proceeds benefiting remarkable organizations across the globe that are working toward a cure for breast cancer. Since the inception of PINKTOBER in 2000, Hard Rock has donated millions of dollars toward breast cancer research and awareness.

This year, Hard Rock kicked off its PINKTOBER efforts with a $100,000 donation to the American Cancer Society, funding advocacy, research, and patient support initiatives to ensure that everyone has the opportunity to prevent, detect, treat, and survive breast cancer.

PROCEEDS TO BENEFIT BREAST CANCER RESEARCH

Join us in celebrating Pinktober with Hard Rock's exclusive "Stronger Together" collection! Featuring bold designs that symbolize hope, strength, peace, and faith, these items are more than just a statement—they're a way to give back. A portion of Pinktober sales will support the Hard Rock Heals Foundation, helping to raise global awareness.

Wear your style, support a great cause. Limited quantities are available, get them while supplies last!

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HARD ROCK HEALS FOUNDATION

This PINKTOBER, the Hard Rock Heals Foundation is partnering with global organizations to raise awareness, fund research, support cancer thrivers, and work towards a cure for breast cancer. Together, we aim to make a lasting impact on this disease that affects millions worldwide.

Donate today to support this important cause.

MAKE A DONATION

 

Stronger Together at Hard Rock Hotels

In honor of our commitment to the Pinktober cause, we are introducing meaningful experiences across our hotel properties that allow our guests to connect with music while contributing to a great cause. As part of our Sound of Your Stay program, we’re excited to launch a limited-edition “Stronger Together” pink vinyl record, featuring inspirational and empowering tracks. Guests can check out the record for a small donation or purchase it with a portion of the proceeds benefiting breast cancer charities. Additionally, guests can check out a custom pink electric or acoustic guitar, enjoy themed amenities, participate in pop-up events, and indulge in curated spa treatments - all designed to raise awareness and funds for breast cancer research.

Fans and guests will also have the opportunity to honor loved ones and nominate a survivor, caregiver, or someone impacted to win all inclusive getaways to a Hard Rock Hotels. Follow @ hardrockhotels for more information.

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hard rock cafes

Stronger Together

This October, embrace the power of pink! Try our limited time specialty pink buns on all our burgers and sandwiches. A portion of proceeds will go to support Breast Cancer awareness and research. Join us in making a difference and staying stronger together.

FIND A CAFE

HARD ROCK DIGITAL

SPIN FREE ONLINE SLOTS FOR PINKTOBER!

Play Neverland Casino by Hard Rock Games and help donate to the Hard Rock Heals Foundation in honor of PINKTOBER!  We’ll donate $1,000 for hitting 100 million spins and will continue donating up to $5,000 if players can collectively exceed 500 million spins in the month of October.  We’ll also be giving away Pinktober merchandise from the Rock Shop to 20 lucky players! All you need to do is spin the slots!  Get spinning! 

PLAY NOW

CELEBRATE PINKTOBER ON HARD ROCK BET

Roll With Hard Rock Bet for PINKTOBER! The highly-rated sportsbook and online casino will help raise awareness for PINKTOBER with branded elements throughout the app along with supporting the campaign by making a donation to the Hard Rock Heals Foundation for every new player referred to the platform. PINKTOBER will also be celebrated during gameplay on Hard Rock Bet branded Live table games - which are available to New Jersey players – with pink elements and support from Playtech.

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Hard Rock Casinos

Hard Rock Casino guests are invited to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation through kiosk charity mechanisms or designated collection plates across the casino floor. 100% of the funds raised will support PINKTOBER efforts, benefiting cancer research and awareness initiatives across the globe. 

Hard Rock Heals - Change for Change

Making Strides - Sponsored Walks

Making Strides has always been more than just a walk, it’s a movement. We are making it easier for anyone, anywhere to make an impact. We know the future can be free from breast cancer. We’re asking you to join the movement and sign up to save lives. Join Hard Rock & American Cancer Society by donating or walking to show your support.

once-in-a-lifetime auction

Partnerships With a Purpose: Lionel Messi and Oracle Red Bull Racing

In honor of PINKTOBER, Hard Rock International is proud to collaborate with its esteemed global partners to present a once-in-a-lifetime auction of rare and exclusive items. Stay tuned on our channels for updates. All proceeds will benefit the Hard Rock Heals Foundation, supporting breast cancer awareness and research efforts worldwide.

These extraordinary items will not only elevate the spirit of PINKTOBER but also serve as a reminder of the global reach and unity in the fight for breast cancer awareness. This is more than an auction; it's a movement, powered by iconic athletes and racing champions, to help make a lasting impact.