Pinktober® 2022

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October. Starting October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.


Hard Rock International is offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock t-shirt, hat, water bottle, tote bag and a newly designed PINKTOBER pin. Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research.

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stay strong with hard rock hotels

This October, Hard Rock Hotels around the world encourage you to join the fight against breast cancer with numerous ways to participate in raising funds for research and raising awareness for the cause. Hard Rock will host a variety of events and experiences from live concerts, to special spa experiences, pink room takeovers, exclusive culinary offerings and more. Every Hard Rock Hotel will feature custom designed pink Fender guitars which can be borrowed to “play pink” with a suggested donation.  Fans and guests will also have the opportunity to honor loved ones by sharing their stories on social media with uplifting original lyrics. Lyrics will be entered into a song writing competition and Hard Rock will curate the ultimate  uplifting “fight song” as a Pinktober anthem.

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hard rock cafes
Cooking Up Something Special


This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock Cafe will create a limited-time menu item, exclusively available at Hard Rock Cafes, with a portion of proceeds donated to local charities around the globe.

Hard Rock Digital
Have fun for a good cause

HARD ROCK DICE PARTY Get Rolling to Donate

Players on Hard Rock Digital’s free “Hard Rock Dice Party” game will determine how much is donated to the Hard Rock Heals Foundation in honor of PINKTOBER. The more matches played in October, the more the donation amount increases starting at $1,000 and increasing based on the aggregate number of community matches played up to $5,000. Hard Rock Dice Party’s host will also be wearing PINKTOBER merch to build awareness for the campaign.

Hard Rock Sportsbook's Parlays for PINKTOBER

Hard Rock Sportsbook Players in Arizona, Indiana, Tennessee, and Virginia can support breast cancer research by placing PINKTOBER Parlays throughout the month. During October, $1 from each qualifying NFL parlay bet will be donated to the Hard Rock Heals Foundation - so the more qualifying parlay bets placed, the bigger the donation up to $10,000.



Join your community in the movement to save lives and end breast cancer this October. Help us raise money by joining American Cancer Society's Making Strides Against Breast Cancer.


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