Pinktober® 2023

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October. Starting October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.


Designed with purpose, wear with pride. Our Pinktober Hard Rock Collection features hues of magenta to muted dusty rose. Designs in our collection feature a beautiful butterfly, pink ribbon, and Hard Rock logo design. The butterfly feature forms words that say " Strong / Hope / Brave / Love".

Wear your style, support a great cause. Limited quantities are available, get them while supplies last!

10% of Pinktober proceeds will go towards Hard Rock Heals Foundation, benefiting cancer charities.



stay strong with hard rock hotels

This October, Hard Rock Hotels around the world encourage you to join the fight against breast cancer with numerous ways to participate in raising funds for research and raising awareness for the cause. Hard Rock will host a variety of events and experiences from live concerts, to special spa experiences, pink room takeovers, exclusive culinary offerings and more. Every Hard Rock Hotel will feature custom designed pink Les Paul guitars which can be borrowed to “play pink” with a suggested donation. Fans and guests will also have the opportunity to honor loved ones and nominate a survivor, caregiver, or someone impacted to win all inclusive getaways to a Hard Rock Hotels. Follow @ hardrockhotels for more information.

hard rock cafes
Cooking Up Something Special


This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock Cafe will create a limited-time menu item, exclusively available at Hard Rock Cafes, with a portion of proceeds donated to local charities around the globe.

Hard Rock Digital
Have fun for a good cause


Play Hard Rock Jackpot Casino by Hard Rock Games and help donate to the Hard Rock Heals Foundation in honor of PINKTOBER!  We’ll donate $1,000 for hitting 50 million spins and will continue donating up to $5,000 if players can collectively exceed 200 million spins in the month of October.  We can do this together! 


In honor of PINKTOBER, Hard Rock Bet will make a donation to the Hard Rock Heals Foundation for every qualifying referral to its highly-rated online sportsbook and iCasino during the month of October. Click below to get your friends in on the action and support a great cause!