Hard Rock Heals Foundation

About Pinktober

Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos and Rock Shops® will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting national and local breast cancer charities. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events around the globe that will benefit local breast cancer charities, from community driven local activations, to hands-on property activities.


Vivid hues of pink and brightly colored ribbons bring our 2019 PINKTOBER™ Collection to life. Join us in the fight as we donate 10% of all proceeds to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe. Shop exclusive “BRAVE” items including our limited-edition pin, bracelet, water bottle, t-shirt, hats and more at any participating Rock Shop® location or online.

2019 Pinktober Collection

Hard Rock Turn Pink!

Arrows go to hardrock hotel section