The Seminole Tribe of Florida's acquisition of Hard Rock International in March 2007 - the first transaction of its kind by a Native American tribe - fused its unconquered vision to drive unparalleled services across cafes, hotels and casinos in pursuit of an unlimited future for Hard Rock, one of the world's fastest growing and best regarded consumer brands. Social purpose has propelled Hard Rock since 1971, when it was founded on the mottos Love All-Serve All, All Is One, Save The Planet and Take Time To Be Kind.
We work to improve lives, help communities and sustain the Earth, infusing the power of music into all we do. Ever since Hard Rock's founding, we have planted roots and thrived wherever we operate. Trust from the communities we serve is based on the substance of our actions, which we must grow and sustain every day.
Hard Rock International and Seminole Gaming have released a Corporate Social Responsibility Report: Fifty Years Forward, outlining efforts to improve lives, help communities and sustain the earth, infused with the power of music.
Social purpose is at the core of Hard Rock International and Seminole Gaming.
The 2023 CSR Report (download here) reflects Hard Rock and Seminole Gaming's progress towards the United Nation's Sustainable Development Goals (SDGs), which call for action to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs, while tackling climate change and environmental protection.
To address the needs of all team members – including Native Americans, women, the LGBTQ+ community, people of color (BIPOC), people with disabilities, and veterans – we work to build equitable policies, programs and practices based on a framework of people, culture and stakeholders.
As part of its philanthropic arm, Hard Rock Heals, an investment of more than $1.8 million has been dedicated to supporting music-based programs and partnerships around the world.
We are proud to have globally recognized brands, and winning awards is a result of our commitment to our fans and team members.
Hard Rock International is one of the most globally recognized brands and winning awards is a result of our commitment to our fans and employees.
Fifty years after our founding, Seminole Hard Rock continues our tradition of inclusion with the Office of Diversity, Equity & Inclusion, which works to integrate our mottos into daily business operations and critical business decisions. These efforts are important in achieving our company aspirations to be the employer of choice for diverse talent, to cultivate a culture of inclusion and to be recognized for equitable and responsible practices within the industry.
Diversity is a recognition of differences while leveraging those differences to produce stellar results. Equity is a process of seeking fairness through deliberate and intentional actions. Inclusion occurs when everyone feels they have the freedom and comfort to express their thoughts, ideas and opinions in a safe, trusting and open environment.
