Corporate Seminole Hard Rock Support Services Building

Hard Rock Corporate

With a massive global presence, Hard Rock International is one of the world's most globally recognized brands. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.

SENIOR LEADERSHIP COMMITTEE

As one of the world’s most globally recognized brands, our Senior Leadership Committee represents and supports all facets of Hard Rock International’s operations, growth, and culture. Learn more about this team below.

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DAVID HOENEMEYER
Chief Operating Officer, Seminole Gaming

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DEBORAH GENTRY DAVIS
Vice President of Human Resources, Hard Rock Casino Cincinnati

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EDWARD AGUILAR
General Manager Seminole Classic Casino

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Jeff Hook

JEFF HOOK
Chief Operating Officer, Hard Rock International

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JIM ALLEN
Chairman, Hard Rock International and Hard Rock Digital
Chief Executive Officer, Seminole Gaming
Former Chairman, American Gaming Association

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Keith Sheldon

KEITH SHELDON
President of Entertainment and Brand Management, Hard Rock International and Seminole Gaming

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STACY GALLOT
Assistant General Manager for Seminole Hard Rock Hotel & Casino Hollywood

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Stephanie Piimauna

STEPHANIE PIIMAUNA
Senior Vice President, People and Inclusion, Seminole Hard Rock Support Services

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picture of Tracy Bradford

TRACY BRADFORD
President of Seminole Hard Rock Support Services

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VINCENT ZAHN
Executive Vice President, Chief Financial Officer, Seminole Gaming, Hard Rock International

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Latest Headlines

Stay up to date on the latest announcements, press releases and happenings at Hard Rock.

Hard Rock International Promotes Morgan Lexis to Senior Vice President of Global Sales

HOLLYWOOD, Fla. — Hard Rock International today announced the promotion of Morgan Lexis to Senior Vice President of Global Sales. In this new role, Lexis will manage global sales for 35 Hard Rock properties, lead global marketing efforts for meetings, incentives, conferences and exhibitions (MICE) and travel industry sales segments (TIS), as well as oversee the development of sales teams and strategies at all new property openings, including the upcoming Hard Rock Hotel & Casino Las Vegas. Lexis reports to Chief Operating Officer for Hard Rock International, Jeff Hook.

"Morgan's promotion is a reflection of her remarkable contributions to Hard Rock and her proven ability to create exceptional experiences for our guests," said Jeff Hook. "Her expertise in sales operations, combined with her extensive knowledge of our portfolio and tenure in the Las Vegas market, has positioned her to lead our global sales strategy into the future."

Lexis, a Certified Meeting Professional based in Las Vegas, has more than 20 years of sales experience in the hospitality industry. She has been part of the Hard Rock team for four years, most recently serving as VP of Sales for Hard Rock Hotel & Casino Las Vegas, leading the team focused on promoting and selling the future property across MICE and TIS segments. Prior, she was VP of Sales at The Mirage Hotel & Casino where she led and managed convention & leisure sales, catering, services and luxury experience teams. Lexis previously held sales leadership roles at other notable Las Vegas entities including Luxor Hotel & Casino, Mandalay Bay Resort and Casino, and Bellagio Resort & Casino.

"I'm honored to step into this expanded role and to continue growing alongside such an extraordinary team and brand," said Lexis. "Hard Rock's key differentiators set us apart in the meetings and events landscape, and I look forward to sharing that distinctive experience with audiences around the world—driving meaningful growth across our iconic properties, including, of course, the highly anticipated Hard Rock Hotel & Casino Las Vegas."

Additional information on Hard Rock International can be found by visiting hardrock.com or in the global sales kit at hotel.hardrock.com. For more information regarding open roles at Hard Rock International, visit careers.hardrock.com.

About Hard Rock® 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Morgan Lexis
Hard Rock International Amplifies ‘Save the Planet’ Commitment with Earth Hour 2026, Kicking Off a Month of Global Environmental Action

Photos here

HOLLYWOOD, Fla., – For the 8th year, Hard Rock International Hotels, Casinos, and Cafes around the world marked Earth Hour 2026 on March 28 as part of the company’s ‘Save the Planet’ commitment. Created by the World Wildlife Fund, Earth Hour unites individuals, business, and iconic landmarks around the world in a shared commitment to protect the planet. This year, more than 100 Hard Rock properties invited guests to unplug for 60 minutes, stepping away from screens and electricity to reflect on the importance of protecting the planet and living more sustainably.

Hard Rock properties carried the spirit of Earth Hour into Earth Month as properties across the global portfolio expanded their efforts with sustainability activations tailored to local communities, ecosystems, and cultures. Programming, which continues through the end of April, includes 29+ community cleanups, 20+ group walks or hikes, 17+ live acoustic music performances, 15+ educational experiences and more. Collective impact includes:

  • 1,400+ pounds of waste removed
  • 700+ pounds of plastic bottle caps collected
  • 450+ trees donated
  • 62,000+ hours dedicated to the planet, enough to create a playlist that pulses through every Hard Rock property simultaneously for more than eight days straight.

Highlights from properties around the world include:

  • Hard Rock Hotel Bali: Green Ritual welcome at check-in, waste-separation education, eco-bag distribution at local markets, mangrove planting, beach cleanup, and cultural garden visits at Besakih Temple
  • Hard Rock Hotel Cancun: Mangrove cleanup, zero-waste guacamole class, recycle art workshop for children focused on sea turtle conservation, sunrise yoga, and a neon-themed Earth Hour dinner
  • Hard Rock Hotel Desaru Coast: “Insects Keep the Earth Beating” educational experience led by an entomologist, seed ball creation for pollinators, insect-inspired yoga, and a fundraiser supporting a local arts organization for people with disabilities.
  • Hard Rock Hotel Pattaya: Candlelit acoustic music, reused percussion performance, Sustainable Bites menu, wellness sessions and an upcycling initiative transforming damaged inventory into wearable merchandise
  • Hard Rock Hotel Vallarta: Bike-powered smoothies, beach cleanup, upcycled art using repurposed linens, bonfire gathering and an unplugged nighttime concert under the stars.

“Our ‘Save The Planet’ initiatives reflect our belief that meaningful progress comes from sustained action,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. “By celebrating Earth Hour and extending our efforts through Earth Day and Earth Month, we aim to create experiences that engage our guests, team members and communities in ways that inspire them to care for the planet in ways that last.”

For more information on Hard Rock's ‘Save The Planet’ motto and other CSR efforts, visit https://www.hardrock.com/social-responsibility.

Media Contact

Jonathan Goldman, jgoldman@golin.com

About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in nearly 80 countries spanning more than 300 venues including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 88,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.

HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

people gathered for Earth Hour 2026
Seminole Tribe
of Florida

Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.

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FRANCHISE DEVELOPMENT OPPORTUNITIES

Hotel Development

Since 2015, Hard Rock has seen 250% in hotel & resort portfolio growth.

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Cafe Development

Hard Rock owns, operates and franchises Cafes in iconic cities across the globe.

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Casino Development

Hard Rock has solidified it’s place as one of the world’s leading casino operators.

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More Than
Just a Job

Making up this cultural icon, with more than 60,000 Hard Rockers, over 300 venues (including cafes, hotels. casinos, rock shops, live music venues and ecommerce in 70 countries, Hard Rock International (HRI) is one of the most globally recognized companies.

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Hard Rock Hotel & Casino Employees
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Hard Rock Hotel & Casino Employees
Social
Responsibility

Since 1971, our mission at Hard Rock has been to “do well by doing good” in our Local and Global communities, In a world where Corporate Philanthropy has become a new business strategy for many organizations, we are proud to say that our pursuit to Love-All – Serve All has been part of our DNA since DAY 1.

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