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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International Announces Unity™ by Hard Rock Mastercard® Credit Card for Loyalty Program Members

December 16, 2024

Unity members who visit Hard Rock now have more ways to earn rewards across Hard Rock's portfolio of hotels, casinos, cafes and retail stores

Cabanas sitting just above the water at Hard Rock Hotel Maldives
Hard Rock Atlantic City Kicks Off “12 Days of Giving” With Over $50,000 To Local Charitable Organizations

December 04, 2024

Atlantic City, N.J. (Dec. 3, 2024) – Hard Rock Hotel & Casino Atlantic City and the Boardwalk 1000 Foundation celebrated National Giving Day by donating $10,000 to the Community FoodBank of New Jersey. This donation marks the start of Hard Rock Atlantic City’s “12 Days of Giving” campaign during which funds and services totaling

Hard Rock Atlantic City VP of Marketing & Entertainment, Mike Woodside, Director External Affairs of
Hard Rock International and Seminole Gaming Join Forces with Ocean Conservancy to Launch the Global Sound Waves Sustainability Partnership for Hotel, Cafe & Casino Properties & Communities They Serve

November 18, 2024

Guests of Hard Rock and Seminole Gaming casinos contribute $75,000 to Ocean Conservancy through 'Change For Change' program to kick off partnership centered around reducing waste and driving meaningful change

Hard Rock & Seminole Gaming casinos contribute $75,000 to Ocean Conservancy
Hard Rock Hotel & Casino Bristol Celebrates Grand Opening

November 18, 2024

Bristol Property is Virginia's First Hard Rock Location

Guitar Smash ceromony at Hard Rock Hotel & Casino Bristol Grand Opening event
Hard Rock International's PINKTOBER Auction Open with Exclusive, Autographed Lionel Messi Cleats and Oracle Red Bull Racing Gear to Raise Funds for Breast Cancer Research & Awareness

October 31, 2024

HOLLYWOOD, Fla., Oct. 31, 2024 /PRNewswire/ -- For its 25th annual PINKTOBER fundraising initiative for breast cancer research and awareness, Hard Rock International is proud to team with its esteemed athlete partners to host an auction of exclusive sportswear with all fan bids benefitting the fight against breast cancer. Standout auction offerings include Hard Rock brand ambassador

Pinktober - Red Bull Racing and F1